# US 10,504,130 B2 · Methods and systems for incentivizing online retail purchasers to elicit additional online sales

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- Number: US 10,504,130 B2
- Document ID: US10504130B2
- Status: Granted
- Kind: B2
- Application number: 13/550,253
- Filed: 2012-07-16
- Published: 2013-01-24
- Granted: 2019-12-10
- Earliest claimed: 2011-07-24
- Assignees: Overstock.com, Inc.
- Applicants: Samuel J. Peterson; Ryan C. Berger
- Inventors: Samuel J. Peterson; Ryan C. Berger
- Web page: https://patentgrep.com/patent/US10504130B2

## CPC

- G06Q 30/0208: Trade or exchange of goods or services in exchange for incentives or rewards
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Various methods and systems are provided for conducting transactions, such as electronic transactions over the internet. In one embodiment, an offer for a specified product or service is made by an online provider or retailer. The offer may be made in connection with certain preliminary or qualifying conditions being met. A customer may accept the offer by purchasing the good or service identified and then be provided with an incentive to publicize their purchase in an effort to get others to consider purchasing the item and also, possibly, participate in the incentive program. Certain parameters are monitored after an individual has purchased the product, and, eventually, a determination is made as to what type of reward the purchaser(s) will receive, if any. Any reward earned in accordance with the incentive program is then provided to the purchaser(s).

## Claims

### Claim 1

A method of improving an e-commerce transaction over a computer network, the method comprising:
prequalifying, by a processor of a computing system of the computer network, an initial purchaser for an incentive program including requiring the initial purchaser to be a member of a loyalty club to be eligible for the incentive program;
offering an item for purchase via the computing system in communication with the computer network, the computing system providing electronic access to the item for purchase to one or more remote computing devices of the computer network via the Internet;
associating, by the processor, the incentive program with the item for purchase including providing a reward to the initial purchaser of the item for purchase if certain additional transaction parameters electronically associated with the item for purchase are met within a specified time period, the certain additional transaction parameters including electronically publishing the actual purchase of the item for purchase by the initial purchaser via the computing system, wherein the reward includes a discount to the initial purchaser and electronic links to offer the same discount to a limited number of subsequent purchasers regardless of the items purchased by the subsequent purchasers;
generating, by the processor, an order of the item made by the initial purchaser;
adding, by the processor, a unit of time to the specified time period up to a maximum time period responsive to each purchase of the item by one or more of the subsequent purchasers; and
improving the e-commerce transaction at least by electronically tacking on each purchase of the item by the one or more subsequent purchasers to the order of the item made by the initial purchaser, via the computing system.

### Claim 2 (depends on 1)

The method according to claim 1, further comprising providing a reward to subsequent purchasers of the item for purchase.

### Claim 3 (depends on 2)

The method according to claim 2, wherein the reward for the subsequent purchasers is the same as the reward for the initial purchaser.

### Claim 4 (depends on 2)

The method according to claim 2, wherein the reward for the subsequent purchasers is different from the reward for the initial purchaser.

### Claim 5 (depends on 4)

The method according to claim 4, wherein the reward for the initial purchaser is greater in value than the reward for subsequent purchasers.

### Claim 6 (depends on 1)

The method according to claim 1, wherein providing a reward to an initial purchaser includes providing a reward having a value that is associated with a total number of additional purchasers purchasing the item within the specified time period.

### Claim 7 (depends on 1)

The method according to claim 1, wherein providing a reward to an initial purchaser includes providing a reward that is tied to the number of subsequent purchasers that associate a subsequent purchase with the initial purchaser's purchase.

### Claim 8 (depends on 1)

The method according to claim 1, further comprising enabling the initial purchaser to advertise their purchase by electronic mail by providing a link to an electronic mail account of the initial purchaser.

### Claim 9 (depends on 1)

The method according to claim 1, further comprising enabling the initial purchaser to advertise their purchase through a social media website by automatically generating and providing, via the computing system, a dialogue box that that is linked to a social media web page upon purchase of the item by the initial purchaser.

### Claim 10 (depends on 1)

The method according to claim 1, further comprising providing an electronic notice encouraging any subsequent purchasers that purchase the item within the specified time period to advertise their purchase and attract further additional potential purchasers.

### Claim 11 (depends on 1)

The method according to claim 1, wherein providing a reward includes providing a discount on a purchase price of the item for purchase by automatically generating and providing, via the computing system, an electronic notice of the discount.

### Claim 12 (depends on 1)

The method according to claim 1, wherein providing a reward includes giving store-credit to the initial purchaser via the computer network.

### Claim 13 (depends on 1)

The method according to claim 1, wherein providing the reward includes providing a discount on further items purchased concurrently with the purchase of the item offered in conjunction with the incentive program, by electronically linking the discount from the purchase of the item offered in conjunction with the incentive program with the items purchased concurrently therewith, via the computing system.

### Claim 14 (depends on 1)

The method according to claim 1, further comprising electronically determining a value of the reward after the end of the specified time period, via the computing system.

### Claim 15 (depends on 1)

The method according to claim 1, further comprising requiring any subsequent purchasers to be prequalified as members of the loyalty club to be eligible for the incentive program.

### Claim 16 (depends on 1)

The method according to claim 1, further comprising providing feedback to at least the initial purchaser regarding the fulfillment of the additional transactional requirements during the commencement of the specified time period.

### Claim 17 (depends on 16)

The method according to claim 16, wherein providing feedback includes providing information regarding an amount of time left in the specified time period.

### Claim 18 (depends on 17)

The method according to claim 17, wherein providing feedback includes providing information regarding the current number of times the item offered for sale has been purchased within the specified time period.

### Claim 19 (depends on 1)

The method according to claim 1, further comprising generating an electronic notification of the incentive program with the computing system after the item has been purchased such that the initial purchaser learns of the incentive program only after the item has been purchased.

### Claim 20 (depends on 1)

The method according to claim 1, further comprising providing an electronic link enabling the initial purchaser to vote on future items for inclusion in future incentive programs.