System and method for modifying links within a web site

A system comprising:

• at least one processor;
• at least one memory operatively coupled to the at least one processor and configured for storing data and instructions that, when executed by the processor, cause the system to perform a method comprising:
• receiving, by the processor, an indication of a first structure associated with a web site, the first structure comprising a first plurality of nodes, each node representing a web resource of the web site accessible via the web site, and a plurality of edges, each edge representing a link between web resources;
• receiving, by the processor, historical session data representing previous user accesses of the interactive electronic system web site, the historical session data including user navigation from among three or more nodes of the first plurality of nodes of the web site;
• determining, by the processor, based on the historical session data, a statistical correlation associated with user navigation to a first node and to a second node of the first plurality of nodes;
• and
• responsive to determining the statistical correlation exceeds a predetermined threshold, (i) automatically determining, by the processor, a second structure associated with the web site, wherein the second structure comprises a second plurality of nodes and a second plurality of edges without a first edge between the first node and the second node, and (ii) automatically restructuring, by the processor, the web site according to the second structure.

A computer-program product embodied in a non-transitory computer-readable storage medium having instructions encoded thereon that, when executed by a computer, causes the computer to:

• receive an indication of a first structure associated with the web site, the first structure comprising a first plurality of nodes, each node representing a web resource of the web site accessible via the web site, and a first plurality of edges, each edge representing a link between web resources;
• receive historical session data representing previous user accesses of the web site, the historical session data including navigation from among three or more nodes of the plurality of nodes;
• determine, based on the historical session data, a statistical correlation associated with user navigation to a first node and to a second node of the plurality of nodes;
• and
• responsive to determining the statistical correlation exceeds a predetermined threshold, automatically (i) determine a second structure associated with the interactive electronic system, wherein the second structure comprises a second plurality of nodes and a second plurality of edges including a new first edge between the first node and the second node and (ii) restructure the web site according to the second structure.