# US 10,482,522 B2 · Method for providing a customized product recommendation

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- Number: US 10,482,522 B2
- Document ID: US10482522B2
- Status: Granted
- Kind: B2
- Application number: 15/635,489
- Filed: 2017-06-28
- Published: 2018-02-08
- Granted: 2019-11-19
- Earliest claimed: 2016-08-08
- Assignees: The Gillette Company
- Applicants: The Gillette Company LLC
- Inventors: Susan Clare Robinson; Paul Leslie Warrick
- Web page: https://patentgrep.com/patent/US10482522B2

## CPC

- G06Q 30/0631: {Recommending goods or services}
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06Q 30/0201: Market modelling; Market analysis; Collecting market data
- G06Q 30/0203: Market surveys; Market polls
- G06Q 30/0643: {graphically representing goods, e.g. 3D product representation}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Included is a method for providing a customized product recommendation to a user. Information is collected from a user regarding a type of shaving stroke the user takes when shaving. The information collected from the user is analyzed. A product for the user is selected from at least two available products based upon the information collected from the user. The selected product is recommended to the user.

## Claims

### Claim 1

A digital imaging method of analyzing shaving stroke video information for providing a customized product recommendation to a user, the digital imaging method comprising the steps of:
a. collecting by a digital camera video information from a user when shaving;
b. transmitting the video information from the digital camera to a computing device;
c. analyzing by an analyzing logic in the computing device the video information from the digital camera to determine a type of each shaving stroke and an area on the body where each shaving stroke is taken when shaving;
d. selecting by the analyzing logic in the computing device a product for the user from at least two available products based upon the type of each shaving stroke and the area on the body where each shaving stroke is taken; and
e. recommending by an interface logic in the computing device the selected product to the user.

### Claim 2 (depends on 1)

The method of claim 1, wherein the type of shaving stroke comprises upstrokes, mainly upstrokes, downstrokes, mainly downstrokes, a mix of upstrokes and downstrokes, crossstrokes, mainly crossstrokes, long strokes, mainly long strokes, short strokes, mainly short strokes, a mix of short strokes and long strokes, neither short strokes nor long strokes, shaving with the grain, shaving against the grain and a mix of shaving with the grain and against the grain.

### Claim 3 (depends on 1)

The method of claim 1, wherein the area of the body comprises a user's cheek.

### Claim 4 (depends on 1)

The method of claim 1, wherein the area of the body comprises a user's neck.

### Claim 5 (depends on 1)

The method of claim 1, wherein the area of the body comprises a user's head, a user's groin, a user's underarm, a user's chest, a user's back, a user's leg, a user's arm and a user's bikini area.

### Claim 6 (depends on 1)

The method of claim 1, wherein the products comprise a product for cutting hair, a product to be applied by the user prior to cutting hair and a product to be applied by the user after cutting hair.

### Claim 7 (depends on 6)

The method of claim 6, wherein the products for cutting hair comprise a multi-blade razor, a single blade razor, a straight razor, a disposable razor, a dry shaver and a trimmer.

### Claim 8 (depends on 6)

The method of claim 6, wherein the products to be applied by a user prior to cutting hair comprise a shave cream, a shave soap, a shave oil, a shave prep, a shave foam and a shave gel.

### Claim 9 (depends on 6)

The method of claim 6, wherein the products to be applied by the user after cutting hair comprise an after-shave lotion, an after-shave balm, an after-shave gel, an oil, a serum and a moisturizer.

### Claim 10 (depends on 1)

The method of claim 1, wherein the computing device comprises a mobile device, a tablet, a handheld device, and a desktop device.

### Claim 11 (depends on 1)

The method of claim 1, wherein the product selected comprises a regimen of two or more products.

### Claim 12

A system for providing a customized product recommendation to a user comprising:
a. a digital camera for collecting video information from a user when shaving;
b. a transmitter for transmitting the digital video information to a computing device;
c. an analyzing logic in the computing device for analyzing the video information from the digital camera to determine a type of each shaving stroke and an area of the body where each shaving stroke is taken when shaving;
d. an analyzing logic in the computing device for selecting a product for the user from at least two available products based upon the type of each shaving stroke taken and the area on the body where each shaving stroke is taken; and
e. an interface logic in the computing device for recommending the selected product to the user.