# US 10,482,488 B2 · Identifying and dispensing special offers based on current and/or past transactions

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- Number: US 10,482,488 B2
- Document ID: US10482488B2
- Status: Granted
- Kind: B2
- Application number: 14/851,811
- Filed: 2015-09-11
- Published: 2015-12-31
- Granted: 2019-11-19
- Earliest claimed: 2003-09-10
- Assignees: Target Brands, Inc.
- Applicants: Target Brands, Inc.
- Inventors: Shannon L. Warner; Marc R. Black; Lisa Mellas; James L. Mazour; Rajkumar Viswanathan; Michael D. Salters; Glenda L. Berg; Ann Elizabeth Bailey; Michael T. Greeder
- Web page: https://patentgrep.com/patent/US10482488B2

## CPC

- G06Q 30/0226: Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
- G06Q 30/00: Commerce
- G06Q 30/0233: {Method of redeeming a frequent usage reward}
- G06Q 30/0238: at point-of-sale [POS]
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Systems and methods for providing a loyalty and rewards system that implements a user incentive program using smart card technology are provided. A loyalty system allows a user to systematically search, identify, store, and redeem electronic coupons and rebates associated with products from a large number of providers and manufactures. The loyalty system also integrates the activities associated with the user incentive program (e.g., coupon collection, storage, and redemption, etc.), with existing payment methods (e.g., charging a credit card, etc.) using smart card technology. Thus, the loyalty system allows the user to obtain savings and otherwise participate in the user incentive program without adding time consuming and tedious processing that is normally associated with coupon and rebate programs.

## Claims

### Claim 1

A method for providing a loyalty and rewards system that implements a user incentive program using circuit chip technology, the method comprising:
storing transactional information associated with the user;
identifying a special offer for a user based on activity by the user including at least the transactional information;
automatically dispensing the special offer to the user by downloading the special offer to a circuit chip associated with the user;
a POS terminal processing items for purchase selected by the user;
enabling an operator of the POS terminal to actively signal the POS terminal that the step of processing items for purchase has been completed by pressing a key on the POS terminal; and
after actively signaling the POS terminal, the POS terminal activating local loyalty software to complete a check-out transaction, the local loyalty software designating the special offer for automatic application during the user's next transaction, wherein the step of identifying the special offer is practiced at a time other than at a time of the check-out transaction,
the automatically dispensing step further comprising the POS terminal accessing the circuit chip, and the local loyalty software automatically applying the special offer at the user's next transaction,
once activated, the local loyalty software:
actuating a card acceptance device to detect the user's circuit chip,
requesting the card acceptance device to retrieve electronic coupons and other loyalty program information from the user's circuit chip including the special offer downloaded to the circuit chip,
retrieving from the POS terminal product information of the items for purchase,
comparing the items for purchase to items associated with the electronic coupons and other loyalty program information retrieved by the card acceptance device from the user's circuit chip including the special offer downloaded to the circuit chip, and
when applicable based on the comparing step, automatically applying the special offer.

### Claim 2 (depends on 1)

The method of claim 1, wherein the step of identifying the special offer is practiced by analyzing current basket information and past shopping history information during a user transaction.

### Claim 3 (depends on 1)

The method of claim 1, wherein automatically dispensing the special offer to the user comprises:
determining that the special offer is for future use; and
automatically saving the special offer to the circuit chip associated with the user.

### Claim 4 (depends on 3)

The method of claim 3, further comprising informing the user that the special offer has been saved to the circuit chip associated with the user.

### Claim 5 (depends on 1)

The method of claim 1, wherein the identifying step is practiced based on a product type purchased by the user.

### Claim 6 (depends on 1)

The method of claim 1, wherein the identifying step is practiced based on a dollar amount of a current transaction, wherein if the dollar amount exceeds a predefined dollar amount, the special offer is identified for the user.

### Claim 7 (depends on 1)

The method of claim 1, wherein the circuit chip includes a memory storing user identification and incentive program information, the method further comprising apportioning the memory into a plurality of memory slots and designating at least one of the memory slots for the special offer.

### Claim 8

A method for providing a loyalty and rewards system that implements a user incentive program using circuit chip technology, the method comprising:
storing transactional information associated with the user;
identifying a special offer for a user based on activity by the user including at least the transactional information;
automatically dispensing the special offer to the user by downloading the special offer to a circuit chip associated with the user;
a POS terminal processing items for purchase selected by the user;
enabling an operator of the POS terminal to actively signal the POS terminal that the step of processing items for purchase has been completed by pressing a key on the POS terminal; and
after actively signaling the POS terminal, the POS terminal activating local loyalty software to complete the transaction, the local loyalty software designating the special offer for automatic application during the user's next transaction, wherein the step of identifying the special offer is practiced at a time other than at a time of the transaction,
the automatically dispensing step further comprising the POS terminal accessing the circuit chip, and the local loyalty software automatically applying the special offer at the user's next transaction,
once activated, the local loyalty software:
actuating a card acceptance device to detect the user's circuit chip,
requesting the card acceptance device to retrieve electronic coupons and other loyalty program information from the user's circuit chip including the special offer downloaded to the circuit chip,
obtaining product information of the items for purchase from the POS terminal,
comparing the items for purchase to items associated with the electronic coupons and other loyalty program information retrieved by the card acceptance device from the user's circuit chip including the special offer downloaded to the circuit chip, and
when applicable based on the comparing step, automatically applying the special offer,
the method further comprising:
assigning special group serial numbers to a plurality of circuit chips associated with a plurality of users within a user cluster, wherein the identifying step is practiced by identifying the special offer based on shared interest characteristics of the user cluster, and
presenting the special offer to the plurality of circuit chips in the user cluster.

### Claim 9 (depends on 8)

The method of claim 8, further comprising presenting a featured electronic coupon to the user cluster, wherein the featured electronic coupon is predetermined to be of special interest to the user cluster.

### Claim 10 (depends on 1)

The method of claim 1, wherein the identifying step is practiced by identifying the special offer based on a user-identified event, the method further comprising comparing the user-identified event to a list of predefined events with pre-associated special offers.