# US 10,478,719 B2 · Methods and systems for providing personalized interactive entertainment

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- Number: US 10,478,719 B2
- Document ID: US10478719B2
- Status: Granted
- Kind: B2
- Application number: 15/480,886
- Filed: 2017-04-06
- Published: 2017-11-30
- Granted: 2019-11-19
- Earliest claimed: 2002-04-05
- Assignees: MQ Gaming, LLC
- Applicants: Mq Gaming, LLC
- Inventors: Denise Chapman Weston; Jonathan A. Barney
- Web page: https://patentgrep.com/patent/US10478719B2

## CPC

- A63F 13/235: using a wireless connection, e.g. infrared or piconet
- A63F 13/24: Constructional details thereof, e.g. game controllers with detachable joystick handles
- A63F 13/245: specially adapted to a particular type of game, e.g. steering wheels
- A63F 13/30: Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
- A63F 13/323: between game devices with different hardware characteristics, e.g. hand-held game devices connectable to game consoles or arcade machines
- A63F 13/65: automatically by game devices or servers from real world data, e.g. measurement in live racing competition
- A63F 13/73: Authorising game programs or game devices, e.g. checking authenticity
- A63F 13/75: Enforcing rules, e.g. detecting foul play or generating lists of cheating players
- A63F 13/822: Strategy games; Role-playing games (A63F13/825, A63F13/828 take precedence)
- A63F 13/98: Accessories, i.e. detachable arrangements optional for the use of the video game device, e.g. grip supports of game controllers
- A63H 30/04: using wireless transmission
- A63H 33/009: {Toy swords or similar toy weapons; Toy shields}
- A63J 21/00: Conjuring appliances; Auxiliary apparatus for conjurers
- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- A63F 3/00145: {Board games concerning treasure-hunting, fishing, hunting (capturing fishing games A63F9/305)}
- A63F 13/216: using geographical information, e.g. location of the game device or player using GPS
- A63F 13/95: Storage media specially adapted for storing game information, e.g. video game cartridges
- A63F 2300/1025: details of the interface with the game device, e.g. USB version detection
- A63F 2300/1043: being characterized by constructional details
- A63F 2300/201: Playing authorisation given at platform level
- A63F 2300/206: Game information storage, e.g. cartridges, CD ROM's, DVD's, smart cards
- A63F 2300/636: involving process of starting or resuming a game
- A63F 2300/69: Involving elements of the real world in the game world, e.g. measurement in live races, real video
- A63F 2300/807: Role playing or strategy games
- A63H 2200/00: Computerized interactive toys, e.g. dolls
- A63F: CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
- A63H: TOYS, e.g. TOPS, DOLLS, HOOPS OR BUILDING BLOCKS
- A63J: DEVICES FOR THEATRES, CIRCUSES, OR THE LIKE; CONJURING APPLIANCES OR THE LIKE
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

Methods and systems are described for providing a retail product that allows a consumer to participate in a personalized interactive entertainment experience in one or more venues. The retail product is capable of wirelessly interfacing with interactive devices in the venues that are capable of producing sensory effects based on communication from and/or to the retail product. Furthermore, the retail product preferably has an independent or intrinsic value apart from the use of the product in the venues, and may include, for example, a toy, apparel, and/or jewelry. In certain examples, the methods include tracking the consumer's use of the retail product in the venue(s). Such tracking information may be used to customize the experience of the user during a subsequent visit to the same venue or another venue.

## Claims

### Claim 1

A method for providing multiple guests with personalized interactive entertainment experiences, the method comprising:
providing each guest with a portable wireless tracking device comprising: (i) a first non-volatile memory storing a first unique identifier and an encryption key; (ii) a first radiofrequency (RF) transceiver; and (iii) a first antenna configured to activate said first RF transceiver when said first antenna is energized by an external RF field;
providing, at different locations within an entertainment venue, multiple RF reader devices, each comprising: (i) a second non-volatile memory storing a second unique identifier; (ii) a second RF transceiver configured to wirelessly communicate with said first RF transceiver; and (iii) a second antenna configured to produce an external RF field that energizes said first antenna by inductive coupling over a predetermined distance;
providing multiple interactive devices at different locations within said entertainment venue for delivering guest-specific interactive entertainment experiences based at least in part on the first unique identifier and the encryption key, wherein the encryption key is used to decode or authenticate data received from said portable wireless tracking device;
providing a host computer system configured to communicate with each of said multiple RF reader devices and each of said multiple interactive devices;
causing said host computer to track and record over time locations and activities of each said guest within said entertainment venue according to said first and second unique identifiers; and
causing said host computer to adjust said guest-specific interactive entertainment experiences over time based on said corresponding tracked and recorded locations and activities.

### Claim 2 (depends on 1)

The method of claim 1, wherein said portable wireless tracking device comprises a wearable necklace or bracelet.

### Claim 3 (depends on 1)

The method of claim 1, wherein said first unique identifier comprises a guest identification number.

### Claim 4 (depends on 1)

The method of claim 1, wherein said predetermined distance is less than 100 cm.

### Claim 5 (depends on 1)

The method of claim 1, wherein at least one of said multiple interactive devices comprises a display device configured to display one or more computer-animated game characters as part of an interactive game.

### Claim 6 (depends on 1)

The method of claim 1, wherein at least one of said multiple interactive devices comprises a digital camera configured to capture digital images of each said guest and further comprising causing said host computer to store said digital images in association with said first unique identifier.

### Claim 7 (depends on 1)

The method of claim 1, further comprising causing said host computer to adjust said guest-specific interactive entertainment experiences over time based on analyzing behavioral characteristics of each said guest according to said corresponding tracked and recorded locations and activities.

### Claim 8

A system for providing an adaptable guest entertainment experience, said system comprising:
a portable wireless tracking device configured to be carried or worn by a guest within an entertainment venue, said wireless tracking device comprising: (i) a first non-volatile memory storing a first unique identifier and an encryption key; (ii) a first radiofrequency (RF) transceiver; and (iii) a first antenna configured to activate said first RF transceiver when said first antenna is energized by an external RF field;
multiple RF reader devices disposed at different locations within an entertainment venue, each RF reader device comprising: (i) a second non-volatile memory storing a second unique identifier; (ii) a second RF transceiver configured to wirelessly communicate with said first RF transceiver; and (iii) a second antenna configured to produce an external RF field that energizes said first antenna by inductive coupling over a predetermined distance;
multiple interactive devices disposed at different locations within said entertainment venue configured to deliver interactive entertainment experiences based at least in part on the first unique identifier and the encryption key, wherein the encryption key is used to decode or authenticate data received from said portable wireless tracking device; and
a host computer system that communicates with each of said multiple RF reader devices and each of said multiple interactive devices, said host computer system comprising one or more processors and memory that stores executable program instructions to: (i) cause said host computer system to track and record over time locations and activities of said guest within said entertainment venue according to said first and second unique identifiers, and (ii) cause said host computer to adjust said interactive entertainment experiences over time based on said corresponding tracked and recorded locations and activities of said guest.

### Claim 9 (depends on 8)

The system of claim 8, wherein said portable wireless tracking device comprises a wearable necklace or bracelet.

### Claim 10 (depends on 8)

The system of claim 8, wherein said first unique identifier comprises a guest identification number.

### Claim 11 (depends on 8)

The system of claim 8, wherein said predetermined distance is less than 60 cm.

### Claim 12 (depends on 8)

The system of claim 8, wherein said adaptable guest entertainment experience comprises an interactive game, and wherein at least one of said multiple interactive devices comprises a display device configured to display one or more computer-animated game characters.

### Claim 13 (depends on 8)

The system of claim 8, wherein at least one of said multiple interactive devices comprises a digital camera configured to selectively capture digital images of said guest, and wherein, upon execution, said executable program instructions cause said host computer to store said digital images in association with said first unique identifier.

### Claim 14 (depends on 8)

The system of claim 8, wherein said executable program instructions, upon execution, cause said host computer to adjust said interactive entertainment experiences over time based on analyzing behavioral characteristics of said guest according to said corresponding tracked and recorded locations and activities.

### Claim 15

A method for providing an adaptable guest entertainment experience, said method comprising:
providing a guest with a portable wireless tracking device comprising: (i) a first non-volatile memory storing a first unique identifier and an encryption key; (ii) a first radiofrequency (RF) transceiver; and (iii) a first antenna configured to activate said first RF transceiver when said first antenna is energized by an external RF field;
providing, at different locations within an entertainment venue, multiple RF reader devices, each comprising: (i) a second non-volatile memory storing a second unique identifier; (ii) a second RF transceiver configured to wirelessly communicate with said first RF transceiver; and (iii) a second antenna configured to produce an external RF field that energizes said first antenna by inductive coupling;
providing, at different locations within said entertainment venue, multiple interactive devices for delivering interactive entertainment experiences to said guest based at least in part on the first unique identifier and the encryption key, wherein the encryption key is used to decode or authenticate data received from said portable wireless tracking device;
providing a host computer system configured to communicate with each of said multiple RF reader devices and each of said multiple interactive devices;
causing said host computer system to track and record over time locations and activities of said guest within said entertainment venue according to said first and second unique identifiers; and
causing said host computer to adjust said interactive entertainment experiences over time based on said corresponding tracked and recorded locations and activities.

### Claim 16 (depends on 15)

The method of claim 15, wherein said portable wireless tracking device comprises a wearable necklace or bracelet.

### Claim 17 (depends on 15)

The method of claim 15, wherein said first unique identifier comprises a guest identification number.

### Claim 18 (depends on 15)

The method of claim 15, wherein said adaptable guest entertainment experience comprises an interactive game, and wherein at least one of said multiple interactive devices comprises a display device configured to display one or more computer-animated game characters.

### Claim 19 (depends on 15)

The method of claim 15, further comprising causing a digital camera to capture digital images of said guest and storing said digital images in association with said first unique identifier.

### Claim 20 (depends on 15)

The method of claim 15, further comprising causing said host computer to adjust said interactive entertainment experiences over time based on analyzing behavioral characteristics of said guest according to said corresponding tracked and recorded locations and activities.