Utilization of SMS and/or cellular broadcast to receive multimedia alerts

An apparatus comprising:

• a processor;
• and
• memory coupled with the processor, the memory comprising executable instructions that when executed by the processor cause the processor to effectuate operations comprising:
• associating received transmissions of links to multimedia emergency alerts for an emergency, the multimedia emergency alerts sent by a network device to a mobile device;
• determining the emergency;
• based on determining the emergency, sending via a wireless text based delivery protocol, an indication of an emergency, the indication of the emergency comprising a one or more links to one or more addresses within a storage medium of a mobile device, wherein content is accessible via each link of the one or more links comprising multimedia indicative of a respective aspect of the emergency;
• and
• providing an indication of a selected link of the one or more links.

A method comprising:

• associating received transmissions of links to multimedia emergency alerts for an emergency, the multimedia emergency alerts sent by a network device to a mobile device;
• determining the emergency;
• based on determining the emergency, automatically sending via a wireless text based delivery protocol, an indication of the emergency, the indication of the emergency comprising a one or more links to one or more addresses within a storage medium of a mobile device, wherein content is accessible via each link of the one or more links comprising multimedia indicative of a respective aspect of the emergency;
• and
• providing an indication of the selected link of the one or more links.