Providing a shared user experience of facilitate communication

A system comprising:

• one or more processing devices;
• and
• at least one computer readable storage medium storing computer readable instructions which, when executed by the one or more processing devices, cause the one or more processing devices to:
• determine when to offer a shared experience to at least a first user and a second user based at least on multiple trigger-determinations, the multiple trigger-determinations including at least a first trigger-determination that the first user and the second user are engaged in a conversation and a second trigger-determination that the first user and the second user are engaged in a common activity in addition to the conversation;
• identify an application to be shared by the first user and the second user to provide the shared experience;
• cause a first instance of the identified application to be presented to the first user and a second instance of the identified application to be presented to the second user;
• cause first actions taken by the first user with respect to the first instance of the identified application to be duplicated on the second instance of the identified application;
• and
• cause second actions taken by the second user with respect to the second instance of the identified application to be duplicated on the first instance of the identified application.

A method comprising:

• detecting a conversation involving a first user and a second user, the first user being associated with a plurality of first computing devices and the second user being associated with a plurality of second computing devices;
• responsive to detecting the conversation, customizing a first instance of an application and presenting the first instance to the first user on a particular first computing device and customizing a second instance of the application and presenting the second instance to the second user on a particular second computing device, the first instance being customized differently than the second instance based at least on first interest information associated with the first user and second interest information associated with the second user;
• duplicating first actions taken by the first user with respect to the first instance of the application in the second instance of the application;
• and
• duplicating second actions taken by the second user with respect to the second instance of the application in the first instance of the application.