Social media dissemination of health information via a hybrid architecture

A method comprising:

• obtaining, by one or more processors, a social media communication from a social media platform,
• wherein the social media communication comprises an anonymized version of a health care event information item associated with an event pertaining to an individual such that the anonymized version of the health care event information item refers to but does not specifically identify the event, and
• wherein the anonymized version of the health care event information item comprises a hash value of the social media communication in lieu of at least part of the health care event information item that the hash value represents;
• generating, by one or more processors, based on the hash value of the social media communication, a message comprising a URL to a specific portion of a website external to the social media platform, the URL comprising the hash value as a parameter related to a request for a health care service;
• and
• initiating, by one or more processors, based on the URL that comprises the hash value of the social media communication, the request for the health care service at a health care service provider such that the URL is used to initiate the request at the health care service provider.

A non-transitory computer-readable storage media comprising instructions that, when executed by one or more processors, perform operations comprising:

• obtaining a social media communication from a social media platform,
• wherein the social media communication comprises an anonymized version of a health care event information item associated with an event pertaining to an individual such that the anonymized version of the health care event information item refers to but does not specifically identify the event, and
• wherein the anonymized version of the health care event information item comprises a hash value of the social media communication in lieu of at least part of the health care event information item that the hash value represents;
• generating, based on the hash value of the social media communication, a message comprising a URL to a specific portion of a website external to the social media platform, the URL comprising the hash value as a parameter related to a request for a health care service;
• and
• causing, based on the URL that comprises the hash value of the social media communication, the request for the health care service to be provided to a health care service provider such that the URL is used to initiate the request at the health care service provider.