Presenting context-based guidance using electronic signs

One or more computing devices comprising:

• a processing device;
• at least one data store that provides user information regarding a plurality of users;
• and
• a storage resource storing machine-readable instructions which, when executed by the processing device, cause the processing device to:
• for a particular user that is deemed to be unfamiliar with an environment in which a particular electronic sign is located:
• determine that the particular user is within a prescribed proximity to the particular electronic sign;
• determine a particular destination of the particular user based at least the user information in said at least one data store;
• provide directions to the particular destination to provide particular direction information;
• compose particular sign information based at least on the particular direction information;
• and
• cause the particular electronic sign to present the particular sign information to the particular user;
• and
• for another user that is deemed to be familiar with the environment in which the particular sign is located:
• determine at least one default destination associated with the particular electronic sign;
• provide directions to said at least one default destination to provide default direction information;
• compose default sign information, the default sign information providing directions to the at least one default destination based at least on the default direction information;
• and
• cause the particular electronic sign to present the default sign information.

A computer-readable storage medium storing computer-readable instructions which, when executed by one or more processing devices, cause the one or more processing devices to perform acts comprising:

• determining that a first user is within a prescribed proximity to a particular electronic sign based at least on a particular sign-specific code received from a first user device of the first user, the particular sign-specific code being associated with the particular electronic sign and selected from a plurality of sign-specific codes associated with a plurality of electronic signs;
• determining a first user-specific destination of the first user based at least on information provided in at least one data store;
• providing directions to the first user-specific destination as first direction information;
• composing first user-specific sign information based at least on the first direction information;
• and
• after detecting that the first user is within the prescribed proximity to the particular electronic sign:
• causing the particular electronic sign to display the first user-specific sign information;
• and
• sending a notification to another user device indicating that the first user is in a vicinity of the particular electronic sign.