Online marketing service system

A computer implemented system that provides information rating the quality of products or services available for purchase from websites over a computer network, the system including:

• a processor;
• a display;
• and
• a memory that stores instructions that when executed by the processor cause the processor to:
• provide an interface to a search engine through which customers may initiate a search query to the search engine for products or services over said computer network, said search query including a desired effective quality ranking, R, for products or services provided by the search engine in response to the search query;
• process search results from the search engine responsive to said search query to rank the search results based on the effective quality ranking, R, of a product or service returned in the search results where R is defined as:
• R=w3*Q+w4*P+w5*Pop+w6*Pr+R_0, where
• Q=Quality of the given product or service,
• Pr=Preference for the given product or service,
• P=purchase propensity of the given product or service defined as:
• P=a1*ap+a2*prp+P_o, where ap is an actual purchase and prp is a predictive purchase estimate based on reviews of the given product or service and/or textual attributes of reviews of the given product or service that are predictive of driving sales,
• Pop=popularity of the given product or service measured as follows:
• Pop=a3*Cl+a4*t+a5*S+Pop_o, where Cl=number of click-throughs for the given product or service, t is the time spent by a customer reading information about the given product or service, and S is a number of product or service items already sold, and
• a1, a2, a3, a4, a5, w3, w4, w5, and w6 are coefficients where w3>w4>w5;
• provide the ranked search results on the display based on R as an indication of quality of the associated product or service available for selection by the customer;
• provide an email with a hyperlink to a survey after the customer purchases a product or service, the email including a user ID for the customer and a product ID or a service ID for the purchased product or service, the survey including reviews by other reviewers for the product or service purchased by the customer;
• and displaying the reviews to the customer to rate the accuracy and helpfulness of the reviews by other reviewers in the customer's purchase decision and the customer's satisfaction with the product or service;
• receive from the customer ratings of the reviews of the purchased product or service by the other reviewers;
• adjust the customer's ratings of the reviews of the purchased product or service from the other reviewers based on a weighting representative of a reputation of the customer for accuracy and helpfulness where the weighting is based at least in part on previous reviews of other products or services by the customer and ratings of the previous reviews by other reviewers.