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US 10,475,082 B2Granted
Method, medium, and system for keyword bidding in a market cooperative
AssigneeeBay Inc.
InventorsSameer Hassan, Stephen Kenneth Lobo, Stephen Richard Thomas
Life of this patent
Estimating the term…
Abstract
A computer-implemented method and system for keyword bidding in a market cooperative are disclosed. A particular embodiment includes receiving a keyword bid from a first party; determining a value to a host associated with the keyword bid; augmenting the keyword bid by an amount corresponding to the value to the host; and sending the augmented keyword bid to a second party.
Claims17
A method comprising:
- in an automated operation performed using one or more computer processor devices configured therefor, tracking click activity with respect to one or more online advertisements to identify performance of revenue producing actions, the tracking of the click activity comprising, for each of multiple click events:
- determining a time difference between a click time of the click event and an impression time of a corresponding user impression associated with the click event, and
- determining validity of the respective click event based at least in part on the corresponding time difference;
- and
- for each click event determined to be valid based at least in part on the corresponding time difference, registering a revenue-producing action against an advertiser account associated with the corresponding online advertisement;
- wherein the determining of the validity of each click event comprises:
- comparing the time difference to a predefined threshold interval;
- and determining the click event to be valid based on the time difference being smaller than the predefined threshold interval and larger than another predefined threshold.
5 more elements
A system comprising:
- one or more computer processor devices configured to perform automated operations comprising:
- tracking click activity with respect to one or more online advertisements to identify performance of revenue producing actions, the tracking of the click activity comprising, for each of multiple click events:
- determining a time difference between a click time of the click event and an impression time of a corresponding user impression associated with the click event, and
- determining validity of the respective click event based at least in part on the corresponding time difference;
- and
- for each click event determined to be valid based at least in part on the corresponding time difference, registering a revenue-producing action against an advertiser account associated with the corresponding online advertisement;
- wherein the determining of the validity of each click event comprises:
- comparing the time difference to a predefined threshold interval;
- and
- determining the click event to be valid based on the time difference being smaller than the predefined threshold interval and larger than another predefined threshold.
7 more elements
A non-transitory machine readable storage medium having stored thereon instructions for causing a machine, when
- tracking click activity with respect to one or more online advertisements to identify performance of revenue producing actions, the tracking of the click activity comprising, for each of multiple click events:
- determining a time difference between a click time of the click event and an impression time of a corresponding user impression associated with the click event, and
- determining validity of the respective click event based at least in part on the corresponding time difference;
- and
- for each click event determined to be valid based at least in part on the corresponding time difference, registering a revenue-producing action against an advertiser account associated with the corresponding online advertisement;
- wherein the determining of the validity of each click event comprises:
- comparing the time difference to a predefined threshold interval;
- and
- determining the click event to be valid based on the time difference being smaller than the predefined threshold interval and larger than another predefined threshold.
6 more elements
Dependencies are inferred from the claim text.