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US 10,475,072 B2Granted
System and method for providing dynamic product offerings
AssigneeTransform Sr Brands LLC
InventorsEdward S. Lampert, Leena Munjal, Varun Reddy Agasti
Life of this patent
Estimating the term…
Abstract
A system and method for dynamically selecting products for presentation to consumers in a hands-on environment of a merchant, based upon social signals acquired from consumers in an online environment.
Claims18
A method comprising:
- in a computer system comprising a product selection circuitry, graphical user interface (GUI) generation circuitry, wireless transceiver circuitry, an in-store display, and network interface circuitry:
- generating, by the GUI generation circuitry, a GUI that presents information about products and that comprises a plurality of interface elements associated with user sentiment towards the products;
- in response to interaction with one or more of the plurality of interface elements by a user:
- determining, using the wireless transceiver circuitry, a geographic area in which the user is located by detecting, via the wireless transceiver circuitry, that a terminal device associated with the user is within a certain proximity of the in-store display system;
- and
- communicating, via the network interface circuitry, with a sentiment database to update a numeric sentiment value for the particular product and the particular geographic area;
- selecting, by the product selection circuitry based on the numeric sentiment values stored in the sentiment database for the plurality of products and the particular geographic area, which of the plurality of products to advertise on an in-store display system in the particular geographic area;
- communicating, by the product selection circuitry via the network interface circuitry, the result of the selecting to the in-store display system;
- and
- dynamically configuring, by the computer system, operation of the in-store display based on the result of the selecting communicated to the in-store display system.
7 more elements
A system comprising:
- a computer system comprising product selection circuitry, graphical user interface (GUI) generation circuitry, wireless transceiver circuitry, an in-store display, and network interface circuitry, wherein:
- the GUI generation circuitry is configured to generate a GUI that presents information about products and that comprises a plurality of interface elements associated with user sentiment;
- the wireless transceiver circuitry is configured to, in response to interaction with one of the plurality of interface elements by a user:
- determine a geographic area in which the user is located by detecting, via the wireless transceiver circuitry, that a terminal device associated with the user is within a certain proximity of the in-store display system;
- and
- communicate, via the network interface circuitry with a sentiment database to update a numeric sentiment value for the particular product and the particular geographic area identified from the stream of information representing product related interactions, based on the sentiment information expressed by users in the product related interactions involving the unique product;
- and
- the product selection circuitry is operable to:
- select, based on the numeric sentiment values stored in the sentiment database for the plurality of products and the particular geographic area, which of the plurality of products to advertise on an in-store display system in the particular geographic area;
- and
- communicate, via the network interface circuitry, the result of the selection to the in-store display system;
- wherein the in-store display is dynamically configured based on the result of the selection communicated to the in-store display.
9 more elements
A non-transitory computer-readable medium comprising executable instructions for causing a computer system to perform a method comprising:
- generating, by graphical user interface (GUI) generation circuitry of the computer system, a GUI that presents information about products and that comprises a plurality of interface elements associated with user sentiment:
- in response to interaction with one or more of the plurality of interface elements by a user:
- determining, using wireless transceiver circuitry of the computer system, a geographic area in which the user is located by detecting, via the wireless transceiver circuitry, that a terminal device associated with the user is within a certain proximity of an in-store display system;
- and
- communicating, via network interface circuitry of the computer system, with a sentiment database to update a numeric sentiment value for the particular product and the particular geographic area;
- selecting, by product selection circuitry of the computer system based on the numeric sentiment values stored in the sentiment database for the plurality of products and the particular geographic area, which of the plurality of products to advertise on an in-store display system of the computer system in the particular geographic area;
- communicating, by the product selection circuitry via the network interface circuitry, the result of the selecting to the in-store display system;
- and
- dynamically configuring, by the computer system, operation of the in-store display based on the result of the selecting communicated to the in-store display system.
6 more elements
Dependencies are inferred from the claim text.