Method and system for managing a customer loyalty award program

A computer implemented method executed by a computer system of managing a customer loyalty program of at least one vendor, the method comprising:

• accessing data and instructions from a discount program database, the data including vendor characteristics of at least one vendor including a type of goods or services offered by the at least one vendor, a customer transaction history of the at least one vendor or other vendors having similar characteristics to the at least one vendor, and a location of the at least one vendor;
• providing a vendor discount program viewer application executed by at least one processor of the computer system to receive at least one input for a guarantee deal from the vendor;
• receiving, over the Internet through a web page at the vendor discount program viewer application, a request for a guarantee deal from a vendor system;
• retrieving from the discount program database the vendor characteristics of the at least one vendor;
• retrieving from the discount program database historical data representing past performance of deals executed by vendors having similar characteristics, wherein the historical data comprises at least a customer transaction history associated with unique customer identifying data;
• generating, using the at least one processor, a set of guarantee deals for the at least one vendor based on the retrieved vendor characteristics and the historical data;
• determining, using the at least one processor, a performance score for each guarantee deal in the set of guarantee deals based on a performance measure parameter and a vendor specific weighting factor;
• selecting, using the at least one processor, at least one guarantee deal from the set of guarantee deals based on the performance score, the selected guarantee deal including at least one customer offer represented by a data message, wherein the customer offer is associated with a first website such that a customer computer device is configured to apply the customer offer as a credit with any participating vendor that accepts the first website's credit as a form of payment or partial payment for the goods or services;
• transmitting, using the at least one processor, the selected guarantee deal over the Internet via a web page to the vendor system, wherein said transmitting causes a remote user interface of the vendor system to display the selected guarantee deal to the vendor on the web page;
• receiving a data message transmitted from the vendor system using a virtual button of the web page indicating assent to the selected guarantee deal;
• and
• updating the discount program database to reflect the guarantee deal transmitted to the vendor;
• transmitting, from the computer system, the data message including the customer offer via the first website accessible to the customer through the customer computing device;
• verifying, at the computer system, acceptance of the customer offer though the first website from the customer computing device;
• generating, at the computer system, unique customer identifying data;
• transmitting, from the computer system, the unique customer identifying data over the Internet to a tracking computing system, the tracking computing system tracking customer activity by filtering received transaction data associated with the unique customer identifying data to generate filtered tracking data linking a transaction with at least one customer;
• receiving the filtered tracking data over the Internet from the tracking computing system;
• and
• updating the discount program database utilizing the received filtered tracking data.