Retail product interaction driven customer relationship management

A CRM data processing system configured for customer-product interaction driven CRM, the system comprising:

• a host computing system comprising at least one computer with memory and at least one processor;
• a CRM application executing in the memory of the host computing system;
• and,
• a customer-product interaction driven CRM module coupled to the CRM application, the module comprising program code that when executes in the memory of the host computing system, detects, by the CRM module, an orientation change of a unit of a product from an original position based upon data values read from an accelerometer affixed to the unit of the product so as to indicate the unit being held by a customer wherein the accelerometer affixed to the unit of the product is in communication with the host computing system over a computer communications network, times, by the CRM module, a duration in which the unit of the product is held by the customer based on the detected orientation change of the unit detected by the accelerometer affixed to the unit of the product and as communicated to the host computing system over the computer communications network, computes, by the CRM module, for multiple different customers having purchased a similar unit of the product, an average duration of time during which the multiple different customers held the respective similar unit of the product before purchasing the respective similar unit of the product wherein each respective timed duration of each of the different customers is calculated based on the timed duration of the detected orientation change of the similar unit before purchasing the similar unit of the product based upon data values communicated to the host computing system over the communications network by an accelerometer affixed to each respective similar unit of the product so as to indicate the respective similar unit being held by one of the different customers, sets, by the CRM module, a threshold period of time relative to the average duration of time;
• and, responds to the duration exceeding the threshold period of time, by executing, by the CRM module, a CRM action in the CRM application with respect to the product and the customer.

A computer program product for customer-product interaction driven customer relationship management (CRM), the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a device to cause the device to perform a method comprising:

• detecting, by a CRM application executing in memory of a host computing system, an orientation change of a unit of a product from an original position based upon data values read from an accelerometer affixed to the unit of the product so as to indicate the unit being held by a customer wherein the accelerometer is affixed to the unit of the product is in communication with the host computing system over a computer communications network;
• timing, by the CRM application of the host computing system, a duration in which the unit of the product is held by the customer based on the detected orientation change of the unit as detected by the accelerometer affixed to the unit of the product and communicated to the host computing system over the computer communications network;
• computing, by the CRM application of the host computing system, for multiple different customers having purchased a similar unit of the product, an average duration of time during which the multiple different customers held the respective similar unit of the product before purchasing the respective similar unit of the product wherein each respective timed duration of each of the different customers is calculated based on the timed duration of the detected orientation change of the similar unit before purchasing the similar unit of the product based upon data values communicated to the host computing system over the communications network by an accelerometer affixed to each respective similar unit of the product so as to indicate the respective similar unit being held by one of the different customers;
• setting, by the CRM application of the host computing system, a threshold period of time relative to the average duration of time;
• and,
• responsive to the duration exceeding the threshold period of time, executing, by the CRM application of the host computing system, a CRM action in the CRM application with respect to the product and the customer.