Generating popularity scores for keywords

A computer-implemented system comprising:

• one or more processors;
• and
• a non-transitory computer readable storage medium comprising instructions that when executed by the one or processors cause the one or more processors to perform operations comprising:
• monitoring job-related search requests directed to a third party search engine;
• calculating a first intermittent value for a subject keyword, the first intermittent value reflecting a percentage of requests from the monitored search requests directed to the third party search engine that include the subject keyword;
• monitoring search requests directed to a search engine provided by an on-line social network system, the third party search engine and the on-line social network system provided by different entities;
• calculating a second intermittent value for the subject keyword, the first intermittent value reflecting a percentage of requests from the monitored search requests directed to the search engine provided by the on-line social network system that include the subject keyword;
• normalizing the first intermittent value and the second intermittent value to produce a first scaled value and a second scaled value;
• aggregating the first scaled value and the second scaled value to calculate a popularity score;
• based on the popularity score, selectively including the subject keyword in a web page generated by the on-line social network system, the subject keyword actionable to cause presentation of references to job postings that include the subject keyword;
• and
• causing presentation of the web page on a display device.

A machine-readable non-transitory storage medium having instruction data executable by a machine to cause the machine to perform operations comprising:

• monitoring job-related search requests directed to a third party search engine;
• calculating a first intermittent value for a subject keyword, the first intermittent value reflecting a percentage of requests from the monitored search requests directed to the third party search engine that include the subject keyword;
• monitoring search requests directed to a search engine provided by an on-line social network system, the third party search engine and the on-line social network system provided by different entities;
• calculating a second intermittent value for the subject keyword, the first intermittent value reflecting a percentage of requests from the monitored search requests directed to the search engine provided by the on-line social network system that include the subject keyword;
• normalizing the first intermittent value and the second intermittent value to produce a first scaled value and a second scaled value;
• aggregating the first scaled value and the second scaled value to calculate a popularity score;
• based on the popularity score, selectively including the subject keyword in a web page generated by the on-line social network system, the subject keyword actionable to cause presentation of references to job postings that include the subject keyword;
• and
• causing presentation of the web page on a display device.