Mobile content attribute recommendation engine

A system comprising:

• at least one programmable data processor;
• and
• memory storing instructions which, when executed by the at least one programmable data processor, result in operations comprising:
• extracting, by at least one analytical agent, a plurality of attributes from each of a plurality of member input vectors, each member input vector comprising raw data characterizing contextual aspects about an associated and different user in connection with a healthcare or wellness regimen;
• generating, for each user by the at least one analytical agent, a content search vector comprising the attributes extracted from the member input vector associated with such user and weights corresponding to each attribute that are particular to such user;
• matching, by a search engine accessing a content library, each content search vector with one of a plurality of content workflows based on both the attributes and weights within such content search vector, the content workflows specifying messaging sequences to send to the corresponding user in order to adhere to the healthcare or wellness regimen;
• and
• initiating, by a context engine, execution of each matching content workflow which results in tailored messages specified by the matching content workflow being sent to the user associated with the matching content workflow.

A method for implementation by one or more data processors forming part of at least one computing device, the method comprising:

• extracting, by at least one analytical agent, a plurality of attributes from each of a plurality of member input vectors, each member input vector comprising raw data characterizing contextual aspects about an associated and different user in connection with a healthcare or wellness regimen;
• generating, for each user by the at least one analytical agent, a content search vector comprising the attributes extracted from the member input vector associated with such user and weights corresponding to each attribute that are particular to such user;
• matching, by a search engine accessing a content library, each content search vector with one of a plurality of content workflows based on both the attributes and weights within such content search vector, the content workflows specifying messaging sequences to send to the corresponding user in order to adhere to the healthcare or wellness regimen;
• and
• initiating, by a context engine, execution of each matching content workflow which results in tailored messages specified by the matching content workflow being sent to the user associated with the matching content workflow;
• wherein:
• the weighting for the weights within the content search vector are determined by a genetic algorithm in which an activation score can be used as a fitness measure;
• the matching content workflow is selected to maximize a value of the activation score;
• each content workflow specifies a different sequence, modality, and delivery flow of the tailored messages;
• the modality of delivery of the tailored messages includes at least one of:
• short messaging service, multimedia messaging service, application notification, or e-mail message.