Information processing system for distributing content in response to a request

An apparatus connectable with a server system including one or more servers via a network, the apparatus comprising:

• circuitry configured to
• transmit apparatus information indicating information related to the apparatus to the server system;
• transmit a content information request requesting content information capable of identifying a content for indicating information to be conveyed to a user to the server system;
• receive the content information from the server system as a response to the content information request;
• select a content satisfying a predetermined condition from among the one or more contents identified by the received content information when a storage device is not connected to the apparatus;
• transmit a content request requesting the selected content to the server system;
• and
• receive the content from the server system as a response to the content request.

An information processing method performed by an apparatus connectable with a server system including one or more servers via a network, the information processing method comprising:

• transmitting, by circuitry, apparatus information indicating information related to the apparatus to the server system;
• transmitting, by the circuitry, a content information request requesting content information capable of identifying a content for indicating information to be conveyed to a user to the server system;
• receiving, by the circuitry, the content information from the server system as a response to the content information request;
• selecting, by the circuitry, a content satisfying a predetermined condition from among the one or more contents identified by the content information received at the receiving the content information when a storage device is not connected to the apparatus;
• transmitting, by the circuitry, a content request requesting the content selected at the selecting to the server system;
• and
• receiving, by the circuitry, the content from the server system as a response to the content request.