Mediation router
AssigneeAT&T Mobility II LLC
InventorsMatthew Hull, Goshtasb Foroutan
Life of this patent
Estimating the term…
Abstract
Advertisement vendors can be dynamically selected in response to a request from a wireless communication device. A mediation router can receive an ad request from a portal interfaced with a wireless device. Specifically, the mediation router analyzes the request and dynamically selects an ad vendor to service the request, based in part on the analysis. The selected ad vendor supplies the ad and the mediation router ensures that the portal receives the ad. The mediation router selects an ad vendor in a variety of ways including, but not limited to, business decision rules or artificial intelligence and/or a combination thereof. The mediation router further employs customer profiles that help vendors target advertisements to specific consumers and wireless devices.
Claims20
A system, comprising:
- a processor;
- and
- a memory that stores executable instructions that, when executed by the processor, facilitate performance of operations, comprising:
- determining performance data that represents respective rates of receiving a compliant advertisement from vendor devices, wherein the compliant advertisement is an advertisement that adheres to a defined criterion associated with a communication device that has requested the advertisement, and
- based on the performance data, selecting a vendor device of the vendor devices to provide a subsequent advertisement.
A method, comprising:
- determining, by a system comprising a processor, performance data that represents respective rates of receiving a compliant advertisement from vendor devices coupled to a network, wherein the compliant advertisement is an advertisement that adheres to a defined criterion associated with a communication device that has requested the advertisement, and
- based on the performance data, selecting, by the system, a vendor device of the vendor devices that is employable to deliver a subsequent advertisement.
A non-transitory machine-readable medium comprising executable instructions that, when executed by a processor facilitate performance of operations, comprising:
- determining performance data that represents respective rates of receiving a compliant advertisement from vendor devices coupled to a network, wherein the compliant advertisement is an advertisement that adheres to a defined criterion associated with a communication device that has requested the advertisement, and
- based on the performance data, determining a vendor device of the vendor devices that is employable to deliver a subsequent advertisement.
Dependencies are inferred from the claim text.