# US 10,455,709 B2 · Customizable marketing apparatus

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- Number: US 10,455,709 B2
- Document ID: US10455709B2
- Status: Granted
- Kind: B2
- Application number: 15/088,480
- Filed: 2016-04-01
- Published: 2017-10-05
- Granted: 2019-10-22
- Earliest claimed: 2016-04-01
- Assignees: Media Fast, Lc
- Applicants: Media Fast, Lc
- Inventors: Amy Hafen; William Diaz
- Web page: https://patentgrep.com/patent/US10455709B2

## CPC

- G06Q 90/00: Systems or methods specially adapted for administrative, commercial, financial, managerial or supervisory purposes, not involving significant data processing
- B42D 15/0053: {Forms specially designed for commercial use, e.g. bills, receipts, offer or order sheets, coupons}
- G09F 1/10: Supports or holders for show-cards
- H05K 5/0086: {portable, e.g. battery operated apparatus (casings for switching devices H01H9/02)}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- B42D: BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
- G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- H05K: PRINTED CIRCUITS; CASINGS OR CONSTRUCTIONAL DETAILS OF ELECTRIC APPARATUS; MANUFACTURE OF ASSEMBLAGES OF ELECTRICAL COMPONENTS

## Abstract

Embodiments are directed to systems, apparatuses and methods for personalizing marketing materials such as video brochures. In one scenario, an electronic marketing apparatus is provided which includes a battery, an electronic display device powered by the battery, and a housing. One window is cut into the housing which allows the electronic display to be seen through at least a portion of the housing. A second window provides a view of an insert in the housing that is printed using a commodity printer. A method is also provided for personalizing marketing materials. The method includes printing a custom design on an insert using a commodity printer, cutting out at least a portion of the insert, arranging the cut out portion of the insert to show through a die cut window of the video brochure, and adhering the cut out portion of the insert to the video brochure in the arranged position.

## Claims

### Claim 1

An electronic marketing apparatus, comprising:
a battery;
an electronic display device powered by the battery; and
a housing comprising a plurality folded flaps, the plurality of flaps comprising:
a first flap connected to a second flap at a first fold, the first flap comprising a plurality of tabs extending therefrom; and
a third flap connected to the second flap at a second fold;
wherein a first window is cut into the first flap allowing the electronic display to be seen through at least a portion of the housing when folded,
wherein the plurality of tabs extending from the first flap are configured to be folded over the first flap to maintain a space between the first flap and the second flap when the first flap is folded over the second flap at the first fold during use; and
wherein a second window is cut into the third flap, the second window configured to provide a view of at least a portion of an insert in the housing that is printed on a commodity printer.

### Claim 2 (depends on 1)

The electronic marketing apparatus of claim 1, wherein the second window in the housing is die cut.

### Claim 3 (depends on 1)

The electronic marketing apparatus of claim 1, wherein the custom printing comprises a user-selected pattern.

### Claim 4 (depends on 1)

The electronic marketing apparatus of claim 1, wherein the second window is cut to a user-selected size.

### Claim 5 (depends on 1)

The electronic marketing apparatus of claim 1, wherein the second window is cut to a user-selected shape.

### Claim 6 (depends on 1)

The electronic marketing apparatus of claim 1, wherein a pattern identifying the size, shape and location of the second window is transmitted to the commodity printer prior to printing.

### Claim 7 (depends on 1)

The electronic marketing apparatus of claim 1, wherein the insert comprises a cardstock insert, and wherein the cardstock insert is printable on the commodity printer.

### Claim 8 (depends on 7)

The electronic marketing apparatus of claim 7, wherein the cardstock insert is inserted into the housing of the electronic marketing apparatus.

### Claim 9 (depends on 7)

The electronic marketing apparatus of claim 7, wherein the cardstock insert is viewable through the second window in the housing.

### Claim 10 (depends on 7)

The electronic marketing apparatus of claim 7, wherein at least a portion of the cardstock insert is cut out and, wherein the cut out portion is arranged behind the second window.

### Claim 11 (depends on 1)

The electronic marketing apparatus of claim 1, wherein the custom printing comprises a logo, design or name.

### Claim 12

A system comprising the following:
one or more microprocessors;
an electronic display;
a housing comprising a plurality of folded flaps, the plurality of folded flaps comprising:
a first flap connected to a second flap at a first fold, the first flap comprising a plurality of tabs extending therefrom;
a third flap connected to the second flap at a second fold; and
a fourth flap connected to the third flap at a third fold;
a first window cut into the first flap, the first window allowing the display to be viewed through at least a portion of the housing; and
a second window cut into the third flap, the second window configured to show one or more portions of customized printing on an insert printed using a commodity printer,
wherein the plurality of tabs extending from the first flap are configured to be folded over the first flap to maintain a space between the first flap and the second flap when the first flap is folded over the second flap at the first fold during use.

### Claim 13 (depends on 12)

The system of claim 12, wherein the insert comprises a cardstock insert.

### Claim 14 (depends on 13)

The system of claim 13, wherein the second window is die cut into the housing, and wherein the cardstock insert is attached and sealed to the housing via an adhesive.

### Claim 15 (depends on 14)

The system of claim 14, wherein the second die cut window allows users to personalize graphic designs of the system through the use of the second die cut window.

### Claim 16 (depends on 12)

The system of claim 12, wherein the first flap is configured to be folded over the second flap at the first fold so that the second flap is hidden when the video brochure is open during use.

### Claim 17

A method for personalizing a video brochure, the method comprising:
providing a video brochure, comprising:
a housing comprising a plurality of folded flaps, the plurality of folded flaps comprising:
a first flap connected to a second flap at a first fold, the first flap comprising an electronic display screen and a window allowing the electronic display to be viewed through at least a portion of the housing;
a third flap connected to the second flap at a second fold; and
a fourth flap connected to the third flap at a third fold;
printing a custom design on an insert using a commodity printer;
cutting out at least a portion of the insert;
arranging the cut out portion of the insert to show through a die cut window in the third flap of the video brochure;
adhering the cut out portion of the insert to the third flap of the video brochure in the arranged position; and
folding the fourth flap over the third fold to hide the insert when the video brochure is opened during use.

### Claim 18 (depends on 17)

The method of claim 17, wherein one or more portions of the video brochure are pre-printed, prior to printing the custom design on the insert using the commodity printer.

### Claim 19 (depends on 17)

The method of claim 17, wherein the insert is a cardstock insert and the custom design comprises a logo or name.

### Claim 20 (depends on 17)

The method of claim 17, further comprising folding first flap over the second flap at the first fold so that the second flap is hidden when the video brochure is open during use.