# US 10,455,290 B2 · Method and system for distance based video advertisement reward system with instant dynamic price generation for digital media propagation

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- Number: US 10,455,290 B2
- Document ID: US10455290B2
- Status: Granted
- Kind: B2
- Application number: 15/392,150
- Filed: 2016-12-28
- Published: 2017-04-20
- Granted: 2019-10-22
- Earliest claimed: 2013-03-15
- Assignees: Exaclick Corporation
- Applicants: Andrew Teoh
- Inventors: Andrew Teoh
- Web page: https://patentgrep.com/patent/US10455290B2

## CPC

- H04N 21/4784: receiving rewards
- G06Q 30/0269: {based on user profile or attribute}
- H04N 21/262: Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists {(scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62)}
- H04N 21/435: Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
- H04N 21/4627: Rights management {associated to the content (security in data switching network management H04L41/28; security management or policies for network security H04L63/20; access security in wireless networks H04W12/08)}
- H04N 21/812: {involving advertisement data (advertising per se G06Q30/02)}
- H04L 67/02: based on web technology, e.g. hypertext transfer protocol [HTTP]
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

Asynchronous data exchange between an enhance digital signage unit and user guided digital content management system which charges external advertisers with appropriate pricing and payment system based of duration of length of digital data media, distance of digital information content being exposed from a center point of a business entity, time of day, frequency of the digital information content is being repeated in a period of time and number of business agents within a selected distance chosen by the external advertiser. A fraction of the charges are rewarded to business agents that participated in the advertising network. Each digital information content is linked to the internal database of the digital content management system with a unique marketing phrase or short recognizable word combination to assist prospective consumers in referencing to the origin of the product or services ultimately back to the external advertisers.

## Claims

### Claim 1

A method for playing digital media content on a network-enabled signage device installed in a stationary physical business premise of a business agent, the method comprising:
receiving, by a content management system, percentage participation information of external advertisers allowed by the business agent while setting up the signage device;
receiving, by the content management system, external digital advertising content submitted by an external advertiser, wherein the external digital advertising content submitted by the external advertiser is related to a business other than the business of the business agent;
receiving, by the content management system through a web-based application programming interface (API), advertisement preferences of the external advertiser including a distance that the external advertiser wants to propagate the submitted external digital advertising content from the external advertiser's business location as a central point of distribution to a stationary physical business premise;
evaluating a cost value for advertising the external digital advertising content through the signage device, and displaying the evaluated cost value to the external advertiser for approval;
generating a new playlist including an internal playlist merged with an external playlist, a temporal length of the external playlist within the new playlist being proportional to the percentage participation information allowed by the business agent, wherein the internal playlist is associated with internal digital advertising content relating to the business of the business agent stored in a storage unit of the signage device, and wherein at least a portion of the external playlist is associated with the external digital advertising content submitted to the content management system by the external advertiser;
transmitting the new playlist and the external digital advertising content from the content management system to the signage device through a computer network; and
playing, on the signage device, the internal digital advertising content and the external digital advertising content in accordance with the new playlist.

### Claim 2 (depends on 1)

The method of claim 1, wherein evaluating the cost value for advertising the external digital advertising content comprises evaluating the cost value in accordance with a distance from the physical business premise of the business agent to the external advertiser's physical business location.

### Claim 3 (depends on 1)

The method of claim 1, wherein evaluating the cost value for advertising the external digital advertising content comprises evaluating the cost value in accordance with one or more parameters selected from the group consisting of time span of the external digital advertising content played on the signage device, specific hours during the day that the external digital advertising content is played on the signage device, frequency of the external digital advertising content being played on the signage device, and prioritization factor among pool of digital contents to be played on the signage device.

### Claim 4 (depends on 1)

The method of claim 1, wherein generating the new playlist comprises generating the new playlist upon approval of the cost value by the external advertiser.

### Claim 5 (depends on 1)

The method of claim 1, wherein evaluating a cost value comprises evaluating the cost value in accordance with the advertisement preferences of the external advertiser.

### Claim 6

A content management system embodied in a computer hardware device communicable with a digital signage device through a computer network, the digital signage device being installed in a stationary physical business premise of a business agent, wherein the content management system is configured to:
receive percentage participation information of external advertisers allowed by the business agent while setting up the signage device;
receive external digital advertising content submitted by an external advertiser, the external digital advertising content being related to a business other than the business of the business agent;
receive, by the content management system through a web-based application programming interface (API), advertisement preferences of the external advertiser including a distance that the external advertiser wants to propagate the submitted external digital advertising content from the external advertiser's business location as a central point of distribution to a stationary physical business premise;
evaluate a cost value for advertising the external digital advertising content through the signage device, and transmit the evaluated cost value to the external advertiser for approval;
generate a new playlist including an internal playlist and an external playlist, a temporal length of the external playlist within the new playlist being proportional to the percentage participation information allowed by the business agent, wherein the internal playlist is associated with internal digital advertising content relating to the business of the business agent, and wherein at least a portion of the external playlist is associated with the external digital advertising content submitted by the external advertiser; and
transmit the new playlist and the external digital advertising content to the signage device through the computer network; and
instruct the signage device to play the internal digital advertising content and the external digital advertising content in accordance with the new playlist.

### Claim 7 (depends on 6)

The system of claim 6, wherein the cost value for advertising the external digital advertising content is evaluated in accordance with one or more parameters selected from the group consisting of a distance from the physical business premise of the business agent to the external advertiser's physical business location, time span of the external digital advertising content played on the signage device, specific hours during the day that the external digital advertising content is played on the signage device, frequency of the external digital advertising content being played on the signage device, and prioritization factor among pool of digital contents to be played on the signage device.