# US 10,455,287 B2 · Content delivery system, method, and recording medium

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- Number: US 10,455,287 B2
- Document ID: US10455287B2
- Status: Granted
- Kind: B2
- Application number: 15/013,618
- Filed: 2016-02-02
- Published: 2017-08-03
- Granted: 2019-10-22
- Earliest claimed: 2016-02-02
- Assignees: International Business Machines Corporation
- Applicants: International Business Machines Corporation
- Inventors: James R. Kozloski; Clifford A. Pickover; Maja Vukovic
- Web page: https://patentgrep.com/patent/US10455287B2

## CPC

- H04N 21/4667: {Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections}
- G06F 3/013: {Eye tracking input arrangements (G06F3/015 takes precedence)}
- G06F 3/015: {Input arrangements based on nervous system activity detection, e.g. brain waves [EEG] detection, electromyograms [EMG] detection, electrodermal response detection}
- H04N 21/23439: {for generating different versions}
- H04N 21/252: {Processing of multiple end-users' preferences to derive collaborative data}
- H04N 21/42201: {biosensors, e.g. heat sensor for presence detection, EEG sensors or any limb activity sensors worn by the user (input arrangements for interaction with the human body based on nervous system activity detection G06F3/015)}
- H04N 21/4223: Cameras (H04N23/00 takes precedence)
- H04N 21/43072: {of multiple content streams on the same device}
- H04N 21/442: Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk {(arrangements for monitoring broadcast services or broadcast-related services H04H60/29; arrangements for identifying or recognising characteristics with a direct linkage to broadcast information H04H60/35; monitoring of user activities for profile generation for accessing a video database G06F16/739; monitoring in wireless networks H04W24/00)}
- H04N 21/44218: {Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV programme (methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45)}
- H04N 21/462: Content or additional data management e.g. creating a master electronic programme guide from data received from the Internet and a Head-end or controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
- H04N 21/6587: Control parameters, e.g. trick play commands, viewpoint selection
- H04N: PICTORIAL COMMUNICATION, e.g. TELEVISION
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

A content delivery method, system, and non-transitory computer readable medium, include a media playback device configured to play media content, a determination device configured to determine a cognitive state of a user in response to viewing of the media content, and an action device configured to perform an action regarding a progression of the media content played by the playback device based on the cognitive state determined by the determination device.

## Claims

### Claim 1

A content delivery system, comprising:
a media playback device configured to play media content;
a determination device configured to determine a cognitive state of a user in response to viewing of the media content; and
an action device configured to perform an action regarding a progression of the media content played by the media playback device based on the cognitive state determined by the determination device,
wherein the action device includes a content altering device configured to alter the media content by adding a content feature related to a subject of the media content to the media content when an attentiveness factor of the user is determined to be less than a predetermined threshold to newly create a second media content as an independent data file from the media content as a result of the alteration, the media content stopping being played and only the second media content being played instead of the media content, and
wherein the second media content comprises an explanation that clarifies the subject of the media content,
further comprising a marking device configured to mark a different venue to play the media content when the attentiveness factor of the user is determined to be less than the predetermined threshold.

### Claim 2 (depends on 1)

The system of claim 1, wherein the media content includes at least one of:
an audio book;
a television show;
a movie;
an educational movie; and
an electronic book (e-Book).

### Claim 3 (depends on 1)

The system of claim 1, wherein the determination device determines the cognitive state of the user based on at least one of:
brainwaves;
eye tracking;
an amount of yawning; and
facial expression analysis.

### Claim 4 (depends on 1)

The system of claim 1, wherein the cognitive state comprises a factor of at least one of a distraction amount, a fatigue amount, a decrease in alertness, and a drifting off to sleep of the user.

### Claim 5 (depends on 1)

The system of claim 1, wherein the action device includes a replay device configured to cause the media playback device to replay the media content starting from a point that an attentiveness factor of the user is determined to be less than a predetermined threshold.

### Claim 6 (depends on 1)

The system of claim 1, wherein the action device includes a replay device configured to send the media content to a different system with a second media playback device to replay the media content from a point that an attentiveness factor of the user is determined to be less than a predetermined threshold.

### Claim 7 (depends on 1)

The system of claim 1, wherein the content altering device alters the media content by altering at least one of:
a visual modification of the media content;
sound;
a narrator voice;
a color intensity; and
volume.

### Claim 8 (depends on 1)

The system of claim 1, wherein the content altering device alters the media content based on learned data from cohorts of users.

### Claim 9 (depends on 1)

The system of claim 1, wherein the action device includes an incentive creating device configured to create an incentive to increase an attentiveness factor when the attentiveness factor of the user is determined to be less than a predetermined threshold.

### Claim 10 (depends on 1)

The system of claim 1, wherein the action device includes a game generation device configured to trigger a gaming element associated with the media content to increase an attentiveness factor of the user.

### Claim 11 (depends on 10)

The system of claim 10, wherein the game generation device automatically triggers the gaming element to be associated with the media content when the attentiveness factor of the user is determined to be less than a predetermined threshold.

### Claim 12 (depends on 1)

The system of claim 1, wherein the media content is stored in a database, and
wherein the media content includes pre-configured data associated with the media content such that the media content has an interactive element.

### Claim 13

A non-transitory computer-readable recording medium recording a content delivery program, the program causing a computer to perform:
playing media content;
determining a cognitive state of a user in response to viewing of the media content;
performing an action regarding a progression of the media content played by the playing based on the cognitive state determined by the determining; and
performing a content altering action that alters the media content by adding a content feature related to a subject of the media content to the media content when an attentiveness factor of the user is determined to be less than a predetermined threshold to newly create a second media content as an independent data file from the media content as a result of the alteration, the media content stopping being played and only the second media content being played instead of the media content, and
wherein the second media content comprises an explanation that clarifies the subject of the media content,
further comprising further marking a different e to play the media content when attentiveness factor of the user is determined to be less than the predetermined threshold.

### Claim 14

A content delivery method, comprising:
playing media content;
determining a cognitive state of a user in response to viewing of the media content;
performing an action regarding a progression of the media content played by the playing based on the cognitive state determined by the determining; and
performing a content altering action that alters the media content by adding a content feature related to a subject of the media content to the media content when an attentiveness factor of the user is determined to be less than a predetermined threshold to newly create a second media content as an independent data file from the media content as a result of the alteration, the media content stopping being played and only the second media content being played instead of the media content, and
wherein the second media content comprises an explanation that clarifies the subject of the media content,
further comprising further marking a different venue to play the media content when the attentiveness factor of the user is determined to be less than the predetermined threshold.
