# US 10,454,875 B2 · Content enhancement services

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- Number: US 10,454,875 B2
- Document ID: US10454875B2
- Status: Granted
- Kind: B2
- Application number: 15/000,000
- Filed: 2016-01-18
- Published: 2017-07-20
- Granted: 2019-10-22
- Earliest claimed: 2016-01-18
- Assignees: Speakable PBC
- Applicants: Speakable PBC
- Inventors: Jordan Hewson
- Web page: https://patentgrep.com/patent/US10454875B2

## CPC

- G06F 16/313: {Selection or weighting of terms for indexing}
- G06F 3/0482: Interaction with lists of selectable items, e.g. menus
- G06F 3/0484: for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
- G06F 16/00: Information retrieval; Database structures therefor; File system structures therefor
- G06Q 30/0279: Fundraising management
- H04L 51/52: for supporting social networking services
- H04L 67/564: Enhancement of application control based on intercepted application data
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M)

## Abstract

Systems, methods, and computer-readable media for a content enhancement service are provided. In one embodiment, a method may include identifying at least one key term associated with an item of content provided by a content provider subsystem, generating an issue interface including an issue action element that is associated with the at least one identified key term, and incorporating the issue interface into an online presentation that includes the item of content, where the incorporated issue interface enables selection of the issue action element by a user consuming the item of content via the online presentation while the online presentation is presented to the user, and where selection of the issue action element is operative to automatically carry out an action that is associated with the at least one identified key term while the online presentation is presented to the user.

## Claims

### Claim 1

A method of enabling a user of a content engager subsystem to interact with media using a content enhancement service subsystem, a content provider subsystem, and an action target subsystem, the method comprising:
defining, with the content enhancement service subsystem, an index associating at least one key term to an action target subsystem and an associated action, independent of content items;
identifying, with the content enhancement service subsystem, at least one key term associated with an item of content provided by the content provider subsystem;
generating, with the content enhancement service subsystem, an issue interface comprising an issue action element that is associated with the at least one identified key term;
determining that an action associated with the issue action element requires authentication on the action target subsystem in order to complete the action; and
incorporating the issue interface into an online presentation that comprises the item of content to generate an integrated display of the content item and the issue action element in the online presentation, wherein:
the incorporated issue interface enables selection of the issue action element by the user using the content engager subsystem while the online presentation is presented to the user by the content engager subsystem and entry or retrieval of authentication information for the action target subsystem; and
responsive to selection of the issue action element in the online presentation, the system is configured to automatically execute a secure operation on the action target subsystem, the action target subsystem comprising a third party system in communication with the system over one or more communication networks, and requiring authentication information to execute the secure operation that is associated with the at least one identified key term, while the online presentation is presented to the user by the content engager subsystem.

### Claim 2 (depends on 1)

The method of claim 1, wherein the action comprises sending an online communication that is associated with the at least one identified key term to a participant of the action target subsystem.

### Claim 3 (depends on 1)

The method of claim 1, wherein the action comprises sending funds to a participant of the action target subsystem.

### Claim 4 (depends on 1)

The method of claim 1, wherein the action comprises signing a petition that is associated with the at least one identified key term.

### Claim 5 (depends on 1)

The method of claim 1, wherein the action comprises sharing a message that is associated with the at least one identified key term on a social network.

### Claim 6 (depends on 5)

The method of claim 5, wherein the message is at least partially defined by the content enhancement service subsystem.

### Claim 7 (depends on 1)

The method of claim 1, wherein the content enhancement service subsystem is operative to track the number of times the issue action element is selected.

### Claim 8 (depends on 1)

The method of claim 1, wherein the content enhancement service subsystem is operative to track the number of times the issue interface is incorporated into any online presentation.

### Claim 9 (depends on 1)

The method of claim 1, wherein:
the issue interface further comprises another issue action element that is associated with the at least one identified key term;
the incorporated issue interface enables selection of the other issue action element by the user using the content engager subsystem while the online presentation is presented to the user by the content engager subsystem;
selection of the other issue action element is operative to automatically carry out another action with another action target subsystem that is associated with the at least one identified key term while the online presentation is presented to the user by the content engager subsystem; and the action is different than the other action.

### Claim 10 (depends on 1)

The method of claim 1, wherein incorporating the issue interface includes determining a display location for introducing the issue interface, the action item, and an authentication interface into a single display with the content item.

### Claim 11 (depends on 1)

The method of claim 1, further comprising accessing the index to match the at least one key terms from content items to keys terms in the index.

### Claim 12 (depends on 1)

The method of claim 1, wherein the content item comprises video content and the act of incorporating the issue interface into the online presentation that comprises the item of content to generate the integrated display of the content item and the issue action element in the online presentation includes an act of incorporating the issue interface into the online presentation of the video content.

### Claim 13

A non-transitory computer-readable storage medium storing at least one program, the at least one program comprising instructions, which, when executed by at least one processor of a content enhancement service subsystem, cause the at least one processor to:
define an index associating at least one key term to an action target subsystem and an associated action, independent of content items;
identify at least one key term associated with an item of content provided by a content provider subsystem;
generate an issue interface comprising an issue action element that is associated with the at least one identified key term;
determine that an action associated with the issue action element requires authentication on the action target subsystem in order to complete the action;
incorporate the issue interface into an online presentation that comprises the item of content to generate an integrated display of the content item and the issue action element in the online presentation, wherein:
the incorporated issue interface enables selection of the issue action element by a user using a content engager subsystem while the online presentation is presented to the user by the content engager subsystem and enables entry or retrieval of authentication information for the action target subsystem; and
responsive to selection of the issue action element in the online presentation, execute a secure operation on an action target subsystem the action target subsystem comprising a third party system in communication with the system over one or more communication networks, and requiring authentication information to execute the secure operation that is associated with the at least one identified key term while the online presentation is presented to the user by the content engager subsystem.

### Claim 14

A content enhancement service subsystem in a system comprising a content provider subsystem, a content engager subsystem, and an action target subsystem, the content enhancement service subsystem comprising:
an online communications component; and
a processor that:
defines an index associating at least one key term to an action target subsystem and an associated action, independent of content items;
identifies at least one key term associated with an item of content provided by the content provider subsystem;
generates an issue interface comprising an issue action element that is associated with the at least one identified key term;
determines that an action associated with the issue action element requires authentication on the action target subsystem in order to complete the action;
incorporates, via the online communications component, the issue interface into an online presentation that comprises the item of content to generate an integrated display of the content item and the issue action element in the online presentation, wherein:
the incorporated issue interface enables selection of the issue action element by a user using the content engager subsystem while the online presentation is presented to the user by the content engager subsystem and entry or retrieval of authentication information for the action target subsystem; and
responsive to selection of the issue action element in the online presentation, the content enhancement service subsystem is configured to automatically execute a secure operation on the action target subsystem, the action target subsystem comprising a third party system in communication with the system over one or more communication networks, and requiring authentication information to execute the secure operation that is associated with the at least one identified key term while the online presentation is presented to the user by the content engager subsystem.

### Claim 15 (depends on 14)

The content enhancement service subsystem of claim 14, wherein the action comprises sending an online communication that is associated with the at least one identified key term to a participant of the action target subsystem.

### Claim 16 (depends on 15)

The system of claim 15, wherein the content item comprises video content and the processor incorporates, via the online communications component, the issue interface into the online presentation that comprises the video content to generate the integrated display.

### Claim 17 (depends on 14)

The content enhancement service subsystem of claim 14, wherein the action comprises sending funds to a participant of the action target subsystem.

### Claim 18 (depends on 14)

The content enhancement service subsystem of claim 14, wherein the action comprises signing a petition that is associated with the at least one identified key term.

### Claim 19 (depends on 14)

The content enhancement service subsystem of claim 14, wherein the action comprises sharing a message that is associated with the at least one identified key term on a social network.

### Claim 20 (depends on 19)

The content enhancement service subsystem of claim 19, wherein the message is at least partially defined by the content enhancement service subsystem.

### Claim 21 (depends on 14)

The content enhancement service subsystem of claim 14, wherein the content enhancement service subsystem is operative to track the number of times the issue action element is selected.

### Claim 22 (depends on 14)

The content enhancement service subsystem of claim 14, wherein the content enhancement service subsystem is operative to track the number of times the issue interface is incorporated into any online presentation.

### Claim 23 (depends on 14)

The content enhancement service subsystem of claim 14, wherein: the issue interface further comprises another issue action element that is associated with the at least one identified key term;
the incorporated issue interface enables selection of the other issue action element by the user using the content engager subsystem while the online presentation is presented to the user by the content engager subsystem;
selection of the other issue action element is operative to automatically carry out another action with another action target subsystem that is associated with the at least one identified key term while the online presentation is presented to the user by the content engager subsystem; and
the action is different than the other action.