# US 10,445,982 B2 · Crowd based bonus and promotional system and method

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- Number: US 10,445,982 B2
- Document ID: US10445982B2
- Status: Granted
- Kind: B2
- Application number: 16/105,068
- Filed: 2018-08-20
- Published: 2018-12-13
- Granted: 2019-10-15
- Earliest claimed: 2010-12-15
- Assignees: Certus Technologies
- Applicants: Certus Technologies
- Inventors: Rick Rowe
- Web page: https://patentgrep.com/patent/US10445982B2

## CPC

- G07F 17/3255: {Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements}
- G06Q 30/0207: Discounts or incentives, e.g. coupons or rebates
- G06Q 30/0235: constrained by time limit or expiration date
- G07F 17/3206: {Player sensing means, e.g. presence detection, biometrics}
- G07F 17/3211: {Display means}
- G07F 17/3237: {about the players, e.g. profiling, responsible gaming, strategy/behavior of players, location of players}
- G07F: COIN-FREED OR LIKE APPARATUS (coin sorting G07D3/00; coin testing G07D5/00; {handling coins or paper currencies apart from payment activated apparatus G07D; payment architectures, schemes or protocols G06Q20/00})
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

A bonus and/or promotion system, such as for a casino or other retail location, includes one or more sensors for detecting the presence of one or more persons at a location and a bonus or promotion generator configured to generate and output bonuses or promotions based upon detected levels of persons in an area. The bonus or promotion generator may provide an output to existing audio and/or visual display devices of the location for announcing bonuses or promotions.

## Claims

### Claim 1

A system for providing a bonus or a promotion comprising:
at least one sensor configured to detect the presence of at least one person, said at least one sensor located in a designated location and generating raw location data;
a system server, said system server configured to generate bonus or promotion information;
a first communication link between said at least one sensor and said system server, at least a portion of said first communication link comprising a wireless communication link, an output of said at least one sensor including said raw detection data being provided to said system server via said first communication link; and
at least one second communication link between said system server and at least one existing system at said location, said system server being configured to generate the bonus or promotion information and to transmit said bonus or promotion information and at least a portion of said raw detection data to the at least one existing system over said at least one second communication link.

### Claim 2 (depends on 1)

The system in accordance with claim 1 wherein said system server comprises at least one database that defines one or more bonuses or promotions based upon a number of sensed persons sensed by said at least one sensor.

### Claim 3 (depends on 2)

The system in accordance with claim 2 wherein said number of sensed persons comprises a number of sensed persons above a threshold number.

### Claim 4 (depends on 2)

The system in accordance with claim 2 wherein said number of sensed persons comprises a number of sensed persons below a threshold number.

### Claim 5 (depends on 1)

The system in accordance with claim 1 wherein said at least one existing system comprises a system which includes at least one video display.

### Claim 6 (depends on 1)

The system in accordance with claim 1 wherein said at least one existing system comprises a gaming system comprising a plurality of gaming machines.

### Claim 7 (depends on 1)

The system in accordance with claim 1 wherein said at least one existing system comprises a wireless communication local area network.

### Claim 8 (depends on 1)

The system in accordance with claim 1 wherein said at least one existing system comprises a wireless communication wide area network.

### Claim 9 (depends on 1)

The system in accordance with claim 1 wherein said at least one existing system comprises a wireless communication connection to the Internet.

### Claim 10

A system for providing a bonus or a promotion comprising:
at least one sensor configured to detect the presence of at least one person, said at least one sensor located in a designated location and generating raw location data;
a first communication link configured to transmit an output of said at least one sensor including said raw location data to a system server;
at least one existing system at said location; and
at least one second communication link between said system server and said at least one existing system, said system server being configured to transmit said bonus or promotion information and at least a portion of said raw detection data to the at least one existing system over said at least one second communication link.

### Claim 11 (depends on 10)

The system in accordance with claim 10 wherein said system server comprises at least one database that defines one or more bonuses or promotions based upon a number of sensed persons sensed by said at least one sensor.

### Claim 12 (depends on 11)

The system in accordance with claim 11 wherein said number of sensed persons comprises a number of sensed persons above a threshold number.

### Claim 13 (depends on 11)

The system in accordance with claim 11 wherein said number of sensed persons comprises a number of sensed persons below a threshold number.

### Claim 14 (depends on 10)

The system in accordance with claim 10 wherein said at least one existing system comprises a system which includes at least one video display.

### Claim 15 (depends on 10)

The system in accordance with claim 10 wherein said at least one existing system comprises a gaming system comprising a plurality of gaming machines.

### Claim 16 (depends on 10)

The system in accordance with claim 10 wherein said at least one existing system comprises a wireless communication local area network.

### Claim 17 (depends on 10)

The system in accordance with claim 10 wherein said at least one existing system comprises a wireless communication wide area network.

### Claim 18 (depends on 1)

The system in accordance with claim 1 wherein said at least one existing system comprises a wireless communication connection to the Internet.
