Geographically-driven group communications

A computer-implemented method for generating geographically-driven group communications, the system comprising:

• accessing at least one data store storing location information for a plurality of user client devices corresponding to users, user profile data defining one or more user characteristics for the users of the plurality of user client devices, data defining one or more geographical regions, a plurality of rules, wherein individual ones of the plurality of rules identifies at least one of the one or more geographical regions to which the rule applies, identifies at least one group characteristic, and defines a payload to be sent when a group of users having the group characteristic are located within the geographical region;
• detecting an update event in the at least one data store;
• and
• responsive to detecting the update event, for at least a first rule of the plurality of rules in the at least one data store:
• using the user location data from the at least one data store, the user profile data from the at least one data store, and the geographical region to determine if a group of user client devices have entered the geographical region and have users with a user characteristic that matches the group characteristic, and
• in response to determining if the group of user client devices have entered the geographical region and have users associated with the user characteristic that matches the group characteristic identified by the individual rule, sending the payload to the group of multiple user client devices.

A system for generating geographically-driven group communications, the system comprising:

• a processor in communication with
• at least one data store storing location information for a group user client devices, wherein individual user client devices are associated with a group characteristic,
• data defining one or more geographical regions,
• a plurality of rules, wherein one rule of the plurality of rules identifies a geographical region to which the rule applies, identifies a trigger event relating to the geographical region, and defines a payload;
• and
• a memory in communication with the processor, the memory having computer-readable instructions stored thereupon that, when executed by the processor, cause the processor to:
• detect an update event in the at least one data store;
• and
• if the update event matches the trigger event for the one rule, and if each user client device of the group of user client devices has entered the geographical region, send the payload defined by the one rule to the group of user client devices.