Advertisement scheduler

An advertisement management system, comprising:

• one or more hardware processors configured to:
• communicate with a plurality of advertiser order generation systems and electronically receive, via a communication network, a plurality of deals comprising advertiser orders;
• receive a commercial break schedule generated from a completed assignment of one or more spots, wherein the one or more spots correspond to the plurality of deals comprising the advertiser orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements;
• determine a first liability per pending spot for one or more of the plurality of deals;
• determine candidate deals with liability above a threshold value, indicating that the candidate deals under-perform;
• reshuffle the placement of the one or more spots for maximum delivery of the candidate deals in order to minimize the liability associated with the candidate deals, wherein the reshuffle is based on a forecast of an expected viewership associated with the one or more of the plurality of deals, and a pacing computation of cumulative demographics guaranteed at a particular point in time;
• modify the forecast of the expected viewership associated with the one or more of the plurality of deals based on a weighting factor, wherein the weighting factor is updatable;
• and
• generate a finalized commercial break schedule based on the reshuffle to create a focused advertisement campaign.

A non-transitory computer-readable medium having stored thereon, a computer program having at least one code section for processing data, the at least one code section being executable by a computer to cause the computer to execute operations, the operations comprising:

• receiving a commercial break schedule generated from a completed assignment of one or more spots, wherein the one or more spots correspond to a plurality of deals comprising advertiser orders to place the one or more spots into one or more commercial breaks in the commercial break schedule based on constraints and placement requirements;
• determining a first liability per pending spot for one or more of the plurality of deals;
• determining candidate deals with liability above a threshold value, indicating that the candidate deals are under-performing;
• reshuffling the placement of the one or more spots for maximum delivery of the candidate deals in order to minimize the liability associated with the candidate deals, wherein the reshuffling is based on a forecast of an expected viewership associated with the one or more of the plurality of deals, and a pacing computation of cumulative demographics guaranteed at a particular point in time;
• modifying the forecast of the expected viewership associated with the one or more of the plurality of deals based on a weighting factor, wherein the weighting factor is updatable;
• and
• generating a finalized commercial break schedule based on the reshuffling to create a focused advertisement campaign.