Method for applying at least one enclosing element to a flat product composition, and enclosing element applying device for carrying out the method

An enclosing element application device for performing a method for applying at least one enclosing element comprising an individual element made from paper, to a sheet-like product assortment comprising multiple products, including printed products or advertising material, comprising a transportation device for transporting the sheet-like product assortment that defines a transportation path running through an application unit, wherein the application unit is equipped with means for holding ready for use an enclosing element to be applied, comprising an individual element made from paper, at a predetermined point of the transportation path in a position where it crosses the transportation path, wherein stop means are provided, spaced apart on both sides of the transportation path, against which lies the enclosing element to be applied across the transportation path, and is supported in the direction of transportation in such a way that product assortments transported on the transportation path can be moved between the stop means, carrying enclosing elements along with them;

• and
• wherein the application unit is equipped with pressure means for pressing the carried-along enclosing element against side faces of a product assortment situated parallel to the transportation path, and arranged behind the stop means in the direction of transportation,
• wherein the pressure means comprise an upper pressure brush and a lower pressure brush arranged essentially parallel to each other and parallel to the transportation path extending parallel to the transportation path, one above the other at a distance such that the ends of their bristles meet at the level of the transportation path, and that a product assortment transported on the transportation path through the application unit can be moved through between the upper pressure brush and the lower pressure brush.