System and method for creating customized characters and selectively displaying them in an augmented or virtual reality display

A system of storing, programming, and instantiating configurable digital characters on electronic displays, the system comprising:

• a computer system comprising:
• a storage device that stores configurable digital characters and customization rules associated with the configurable digital characters, wherein the customization rules specify a custom behavior or content for one or more of the digital characters upon instantiation on an electronic display;
• and
• one or more physical processors programmed by computer program instructions which, when executed by the one or more physical processors, the computer program instructions cause the computer system to:
• generate a customization interface comprising a selectable listing of the configurable digital characters, trigger conditions, and customization options for customizing a selected one of the configurable digital characters;
• receive, via the customization interface, a selection of:
• (i) a first digital character, (ii) at least one customization option, and (iii) at least one trigger condition which, upon satisfaction, causes the first digital character to be customized according to the at least one customization option;
• generate a first customization rule for the first character based on selection of the first character, the at least one customization option and the at least one trigger condition;
• store, in association with the first digital character, the first customization rule;
• obtain, from a user device, sensor data generated by one or more sensors of the user device;
• determine, by a state monitor configured to receive, as input, sensor data from one or more sensors of a user device, that the at least one trigger condition has been satisfied based on the obtained sensor data;
• and
• responsive to the determination that the at least one trigger condition has been satisfied, implement the stored first customization rule for the first character.