Apparatus, systems and methods for distribution of addressable content
AssigneeDISH Technologies L.L.C.
InventorJohn Grant
Life of this patent
Estimating the term…
Abstract
Systems and methods are operable to distribute targeted assets to a plurality of media devices. An exemplary embodiment generates an asset file defined by an asset file time period, wherein target assets are selected for saving into the asset file when the intended initial presentation time of a target asset falls within the asset file time period of the asset file that is being generated. Then, the asset file is communicated to a plurality of media devices at a time in advance of the intended initial presentation times of a target asset of the asset file.
Claims20
A method of presenting a plurality of target assets that have been distributed to a plurality of media devices, comprising:
- receiving, at a media device that is one of the plurality of media devices, a media content event that comprises a series of thematic media content event portions with at least one intervening commercial breaks between each of the thematic media content event portions;
- presenting the series of thematic media content event portions with the intervening commercial breaks on a display to a user;
- selecting a target asset that has been stored in a memory of the media device, wherein the selected target asset has been previously received in an asset zip file that has been associated with a predefined period of time,
- wherein the selected target asset is one of a plurality of second target assets that have been selected from a plurality of first target assets,
- wherein each of the plurality of second target assets are each associated with an initial presentation time, and
- wherein each of the initial presentation time of each of the plurality of second target assets defines an earliest time that that associated second target asset may be presented during a current commercial break;
- comparing a time of a currently presenting commercial break with the initial presentation time of the selected target asset;
- and
- presenting the selected target asset during the currently presenting commercial break only if the time of the currently presenting commercial break is after the initial presentation time of the selected target asset.
A media device that receives a series of a plurality of asset zip files that have been distributed to a plurality of media devices, wherein each of the plurality of asset zip files are associated with a predefined period of time, and wherein the asset zip file includes a plurality of target assets that are each associated with an initial presentation time that is within the predefined period of time of its respective asset zip file, the media device comprising:
- an interface that receives a first asset zip file with a plurality of second target assets that have been selected from a plurality of first target assets, wherein the initial presentation time of each of the plurality of second target assets is after a time that the first asset zip file is received at the interface of the media device;
- a memory that stores the plurality of received second target assets in a memory of the media device;
- and
- a processor system that:
- presents a media content event on a display that is communicatively coupled to the media device, wherein the media content event comprises a series of thematic media content event portions with intervening commercial breaks between each of the thematic media content event portions;
- selects a target asset that has been stored in a memory of the media device,
- wherein the selected target asset has been previously received in the first asset zip file,
- wherein the selected target asset is one of a plurality of second target assets that have been selected from a plurality of first target assets before the media device receives the first asset zip file,
- wherein each of the plurality of second target assets are each associated with an initial presentation time, and
- wherein each of the initial presentation time of each of the plurality of second target assets defines an earliest time that that associated second target asset may be presented during a current commercial break;
- compares a time of a currently presenting commercial break with the initial presentation time of the selected target asset;
- and
- presents the selected target asset during the currently presenting commercial break only if the time of the currently presenting commercial break is after the initial presentation time of the selected target asset.
Dependencies are inferred from the claim text.