Trending topics on a social network based on member profiles

A system, comprising:

• an electronic data storage device configured to store activity data and profile data of members of a social network wherein the social network includes a plurality of content items, the activity data indicative of interactions by the members with the plurality of content items, individual ones of the plurality of content items being associated with a content item topic;
• a hardware processor, configured to:
• obtain the activity data and the profile data from the electronic data storage device;
• determine an association of the content item topic with at least one of a plurality of social network genres based on the activity data for a predetermined number of members of the social network indicating an interaction with at least one of the plurality of content items associated with the content item topic, wherein the tending content is cross-references the activity data with associated content items against the profile data of members of the social network, wherein individual ones of the social network genres are based on a category of the profile data, wherein the association of individual ones of the plurality of content items with the content item topic is based on members who have profile data associated with the genre who have interacted with at least one content item associated with the content item topic, the content item topic being associated with the genre;
• store, in a data structure of the electronic data storage device, the association of the content item topic with the at least one of the plurality of social network genres, wherein at least one content item topic is associated with more than one of the plurality of social network genres;
• determine the content item topic is trending based on an increase in a number of the interactions of the activity data with content items associated with the content item topic over time and an increase in a number of interactions of the activity data with content items associated with the genre with which the content item topic has been associated over time;
• and
• cause a user interface to display information related to the content item topic based on the content item topic having been identified as being trending.

A non-transitory computer readable medium, comprising instructions which, when implemented by a processor, cause the processor to perform operations comprising:

• obtain, from a database, activity data of members of a social network and profile data of the members of the social network, wherein the social network includes a plurality of content items, the activity data indicative of interactions by the members with the plurality of content items, individual ones of the plurality of content items being associated with a content item topic;
• determine an association of the content item topic with at least one of a plurality of social network genres based on the activity data, for a predetermined number of members of the social network indicating an interaction with at least one of the plurality of content items associated with the content item topic, wherein the tending content is cross-references the activity data with associated content items against the profile data of members of the social network, wherein individual ones of the social network genres are based on a category of the profile data, wherein the association of individual ones of the plurality of content items with the content item topic is based on members who have profile data associated with the genre who have interacted with at least one content item associated with the content item topic, the content item topic being associated with the genre;
• store, in a data structure of an electronic data storage device, the association of the content item topic with the at least one of the plurality of social network genres, wherein at least one content item topic is associated with more than one of the plurality of social network genres;
• determining the content item topic is trending based on an increase in a number of the interactions of the activity data with content items associated with the content item topic over time and an increase in a number of interactions of the activity data with content items associated with the genre with which the content item topic has been associated over time;
• and
• cause a user interface to display information related to the content item topic based on the content item topic having been identified as being trending.