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A computer program product for protecting content, the computer program product comprising:

• a non-transitory computer readable storage medium having computer readable program code embodied therewith, the program code executable by a computer processor to:
• detect, by a first application interface, a message attribute associated with content received by the first application interface;
• parse, by a syntax parser on a first application, the content to identify the message attribute;
• embed, by the first application interface, a protect attribute in metadata associated with the content, the protect attribute indicated by the message attribute;
• transmit the content from the first application interface to a second application interface;
• extracting, by the second application interface, the protect attribute from the metadata associated with the content;
• and
• apply the protect attribute to the content rendered by the second application interface.

A system comprising:

• a computing processor;
• and
• a computer readable storage medium operationally coupled to the processor, the computer readable storage medium having computer readable program code embodied therewith to be executed by the computing processor, the computer readable program code configured to:
• detect, by a first application interface, a message attribute associated with content received by the first application interface;
• parse, by a syntax parser on a first application, the content to identify the message attribute;
• embed, by the first application interface, a protect attribute in metadata associated with the content, the protect attribute indicated by the message attribute;
• transmit the content from the first application interface to a second application interface;
• extract, by the second application interface, the protect attribute from the metadata associated with the content;
• and
• apply the protect attribute to the content rendered by the second application interface.