Recommendations based on branding
AssigneePaypal, Inc.
InventorsNishith Parikh, Neelakantan Sundaresan
Life of this patent
Estimating the term…
Abstract
A method and a system for providing recommendations based on branding are disclosed. In example embodiments, an index comprising predetermined brand relationships is maintained. Each predetermined brand relationship comprises a first brand, a second brand, and a recommendation score between the first brand and the second brand. A corpus containing a plurality of user queries is also maintained. A seed set of brands corresponding to a category in the index is expanded by accessing the corpus containing the plurality of user queries, evaluating user queries of the plurality of user queries that contain a disjunction of brand terms, and identifying a new brand to add to the seed set based on the evaluating.
Claims20
A method comprising:
- maintaining an index comprising predetermined brand relationships, each predetermined brand relationship comprising a first brand, a second brand, and a recommendation score between the first brand and the second brand;
- maintaining a corpus containing a plurality of user queries;
- expanding, using one or more hardware processors, a seed set of brands corresponding to a category in the index, the expanding comprising:
- accessing the corpus containing the plurality of user queries;
- evaluating user queries of the plurality of user queries that contain a disjunction of brand terms;
- and
- identifying a new brand to add to the seed set based on the evaluating.
A system comprising:
- a first memory to store an index comprising predetermined brand relationships, each predetermined brand relationship comprising a first brand, a second brand, and a recommendation score between the first brand and the second brand;
- a second memory to store a corpus containing a plurality of user queries;
- and
- one or more hardware processors configured to expand a seed set of brands corresponding to a category in the index, the one or more hardware processors to expand the seed set by performing operations comprising:
- accessing the corpus containing the plurality of user queries;
- evaluating user queries of the plurality of user queries that contain a disjunction of brand terms;
- and
- identifying a new brand to add to the seed set based on the evaluating.
A tangible machine-readable storage device having instructions embodied thereon that, when executed by one or more hardware processors of a machine, cause the machine to perform operations comprising:
- maintaining an index comprising predetermined brand relationships, each predetermined brand relationship comprising a first brand, a second brand, and a recommendation score between the first brand and the second brand;
- maintaining a corpus containing a plurality of user queries;
- expanding a seed set of brands corresponding to a category in the index, the expanding comprising:
- accessing the corpus containing the plurality of user queries;
- evaluating user queries of the plurality of user queries that contain a disjunction of brand terms;
- and
- identifying a new brand to add to the seed set based on the evaluating.
Dependencies are inferred from the claim text.