System including point-of-sale (POS) terminal for redemption of a brand based promotional offer based upon mobile device location and related methods

A brand-based promotional offer system comprising:

• a promotions server configured to store at least one brand-based beverage promotional offer;
• a mobile wireless communications device associated with a user;
• and
• a point-of-sale (POS) terminal for a beverage serving establishment and configured to
• acquire user identification information,
• open a user beverage tab and communicate the user identification information to said promotions server, and
• close the user beverage tab and communicate the user beverage tab to said promotions server, the user beverage tab identifying a brand of a beverage ordered by the user;
• said promotions server configured to
• determine that said mobile wireless communications device is at the beverage serving establishment, and send a notification of the at least one brand-based beverage promotional offer to the mobile wireless communications device, and
• determine that the brand of beverage ordered by the user matches the at least one brand-based beverage promotional offer, and communicate the at least one brand-based beverage promotional offer to said POS terminal for redemption thereat.