Methods, systems and apparatus to generate market segmentation data with anonymous location data

A computer-implemented method to provide tailored advertisements to a mobile device, the method comprising:

• analyzing, by executing instructions with a processor, first geographic indicators associated with a mobile device during a first time period of day to identify a first location associated with the mobile device, the first location identified based on a threshold number of repeated occurrences of the mobile device located at the first location during the first time period of day;
• analyzing, by executing instructions with the processor, second geographic indicators associated with the mobile device during a second time period of day to identify a second location associated with the mobile device;
• associating, by executing instructions with the processor, the mobile device with a consumer classification segment associated with the first location based on the first geographic indicators;
• and
• selecting, by executing instructions with the processor, an advertisement for presentation at the mobile device located at the second location based on the consumer classification segment associated with the first location.

A tangible computer readable medium comprising computer readable instructions that, when executed, cause at least one processor to, at least:

• analyze first geographic indicators associated with a mobile device during a first time period of day to identify a first location associated with the mobile device, the first location identified based on a threshold number of repeated occurrences of the mobile device located at the first location during the first time period of day;
• analyze second geographic indicators associated with the mobile device during a second time period of day to identify a second location associated with the mobile device;
• associate the mobile device with a consumer classification segment associated with the first location based on the first geographic indicators;
• and
• select an advertisement for presentation at the mobile device located at the second location based on the consumer classification segment associated with the first location.