Intent inference of website visitors and sales leads package generation
AssigneeCallidus Software, Inc.
InventorsSrihari Kumar, Shreesha Ramdas, Gururaj Rao
Life of this patent
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Abstract
A system for inferring intent of visitors to a Website has a visitor-tracking application executing from a digital medium coupled to a server hosting the Website, the server connected to a repository adapted to store data about visitor behavior, and an inference engine for processing the data to infer the intent of visitors. Visitor behavior relative to links is tracked, and intent of a visitor is inferred from one or both, or a combination of analysis of the behavior and deducing meaning for anchor text of links selected.
Claims12
A method comprising:
- accessing a behavior of a visitor interacting with a website accessed via Internet and a sequence thereof, using an input mechanism to interact with a graphical user interface rendered on a display device, wherein the behavior includes interactions with a first anchor text of the website wherein the first anchor text remains unselected, and wherein the behavior includes interactions with a second anchor text of the website wherein the second anchor text is associated with a hyperlink that is selected, wherein a tag associated with selection of the second anchor text is generated and wherein the tag is associated with the website and user interaction thereof;
- automatically determining an intent of the visitor based on the behavior, wherein the determining is further based on a combination of semantic, syntactic, and statistics associated with the visitor interacting with the first anchor text and the second anchor text, and wherein the determining is by comparing a hierarchical structure of anchor texts to hierarchical structure of the website;
- and
- outputting the intent of the visitor, a level of intent of the visitor, supporting data associated with the intent of the visitor, and a sales lead based on the intent of the visitor.
A method for determining a sales lead, the method comprising:
- accessing a behavior of a visitor interacting with a website accessed via Internet, using an input mechanism to interact with a graphical user interface rendered on a display device and the sequence thereof, wherein the behavior includes interactions with a first anchor text of the website wherein the first anchor text remains unselected, and wherein the behavior includes interactions with a second anchor text of the website wherein the second anchor text is associated with a hyperlink that is selected, wherein a tag associated with selection of the second anchor text is generated and wherein the tag is associated with the website and user interaction thereof;
- determining an intent of the visitor based on the behavior and further based on a combination of semantic, syntactic, and statistics associated with the visitor interacting with the first anchor text and the second anchor text;
- determining, by an electronic device, the sales lead based on the intent of the visitor;
- outputting the intent of the visitor, a level of intent of the visitor, supporting data associated with the intent of the visitor, and the sales lead based on the intent of the visitor;
- and
- automatically placing a call to the visitor and offering sales that are related to the intent of the visitor.
Dependencies are inferred from the claim text.