Systems and methods to provide advertisements for real time communications

One or more non-transitory, processor-readable media storing instructions that, when executed by a server system, cause the server system to:

• process a first transmission received via a web based network by an advertisement creation module processing at a content server system using a keyword association logic of the advertisement creation module, thereby responsive to the first transmission retrieving of content from a content database based on keyword association with the content as performed by the keyword association logic and thereby provisioning content from the content database with the advertisement creation module to a client system;
• based at least in part on processing the first transmission and the key word association with the content, retrieve, from a contact server by the advertisement creation module processing at the content server system, a communication reference from a pool of communication references that are recycled by the contact server based on a predetermined set of allocation rules including whether the communication reference has been presented within a first predefined period of time and whether the communication reference has been used a connection request within a second predefined period of time as determined by a tracking mechanism of the advertisement creation module;
• encoding, with the advertising creation module, the communication reference with information mapping the communication reference to the content and the advertiser, and mapping the communication reference to the content and the advertiser using a mapping algorithm of the advertisement creation module;
• store, by the content server system, the communication reference to the content or an advertiser associated with the content;
• transmit, at the client system by advertisement creation module processing at the content server system, the communication reference via the network, and presenting with a user interface module of the advertisement creation module the communication reference, wherein the communication reference is useable to request a connection for real time communications between a user of the client system and the advertiser, wherein the communication reference via the client system is presented concurrently with the providing of the content to the user by the client system;
• process by the advertisement creation module at the content server system with a call management module, a connection request received from the client system utilizing the communication reference;
• and
• in response to the connection request from the client system using the communication reference, facilitate by the content server system with the call management module, the connection for real time communications between the user and the advertiser.

A system comprising:

• a server system comprising one or more servers communicatively coupled to a data store, the server system further comprising memory coupled to the one or more servers and storing instructions that, when executed by the one or more servers, cause the server system to:
• process a first transmission received via a web based network by an advertisement creation module processing at a content server system using a keyword association logic of the advertisement creation module, thereby responsive to the first transmission retrieving of content from a content database based on keyword association with the content as performed by the keyword association logic and thereby provisioning content from the content database with the advertisement creation module to a client system;
• based at least in part on processing the first transmission and the key word association with the content, retrieve, from a contact server by the advertisement creation module processing at the content server system, a communication reference from a pool of communication references that are recycled by the contact server based on a predetermined set of allocation rules including whether the communication reference has been presented within a first predefined period of time and whether the communication reference has been used a connection request within a second predefined period of time as determined by a tracking mechanism of the advertisement creation module;
• encoding, with the advertising creation module, the communication reference with information mapping the communication reference to the content and the advertiser, and mapping the communication reference to the content and the advertiser using a mapping algorithm of the advertisement creation module;
• store, by the content server system, the communication reference to the content or an advertiser associated with the content;
• transmit, at the client system by advertisement creation module processing at the content server system, the communication reference via the network, and presenting with a user interface module of the advertisement creation module the communication reference, wherein the communication reference is useable to request a connection for real time communications between a user of the client system and the advertiser, wherein the communication reference via the client system is presented concurrently with the providing of the content to the user by the client system;
• process by the advertisement creation module at the content server system with a call management module, a connection request received from the client system utilizing the communication reference;
• and
• in response to the connection request from the client system using the communication reference, facilitate, by the content server system with the call management module, the connection for real time communications between the user and the advertiser.