System and method for evaluating search queries to identify titles for content production
AssigneeLeaf Group Ltd.
InventorsDavid M. Yehaskel, Henrik M. Kjallbring
Life of this patent
Estimating the term…
Abstract
Systems and methods are provided to select potential titles for online content using search query logs from web search service providers. A plurality of search queries are collected from one or more web search service providers. A lifetime value is determined for each of the search queries. Potential titles are then selected from the plurality of search queries using selection criteria including the lifetime value of the search queries. The potential titles can then be provided to content developers who develop online content based on the potential titles.
Claims20
A method comprising:
- collecting, using a computing device over a network, a plurality of search queries from at least one search query data source;
- determining, using the computing device, a lifetime value for each of the plurality of search queries to provide a plurality of lifetime values, each of the plurality of lifetime values reflecting a respective estimate of respective total online revenue a respective search query is expected to generate over its lifetime, wherein determining the respective lifetime value for each of the plurality of search queries includes matching each respective search query to at least one search term having a known lifetime value, wherein the matching includes computing a matching score using a weighted count of words in the respective search term;
- selecting, using the computing device, a plurality of potential titles from the plurality of search queries using at least one selection criteria associated with the plurality of lifetime values;
- and
- providing the plurality of potential titles to at least one content author.
A non-transitory machine readable media storing instructions that, when executed by a computing device, cause the computing device to perform a method, the method comprising:
- collecting, over a network, a plurality of search queries from at least one search query data source;
- determining a lifetime value for each of the plurality of search queries to provide a plurality of lifetime values, each of the plurality of lifetime values reflecting a respective estimate of respective total online revenue a respective search query is expected to generate over its lifetime, wherein determining the lifetime value for each of the plurality of search queries includes matching each respective search query to at least one search term having a known lifetime value, wherein the matching includes computing a matching score using a weighted count of words in the respective search term;
- selecting a plurality of potential titles from the plurality of search queries using at least one selection criteria associated with the plurality of lifetime values;
- and
- adding the plurality of potential titles to a database stored on a computer readable medium.
A computer system comprising:
- a processor;
- and
- memory coupled to the processor and storing instructions that, when executed by the processor, cause the computer system to:
- collect a plurality of search queries from at least one search query data source;
- determine a lifetime value for each of the plurality of search queries to provide a plurality of lifetime values, each of the plurality of lifetime values reflecting a respective estimate of respective total online revenue a respective search query is expected to generate over its lifetime, wherein determining the lifetime value for each of the plurality of search queries includes matching each respective search query to at least one search term having a known lifetime value, wherein the matching includes computing a matching score using a weighted count of words in the respective search term;
- select a plurality of potential titles from the plurality of search queries using at least one selection criteria associated with the plurality of lifetime values;
- and
- provide the plurality of potential titles to at least one content author.
Dependencies are inferred from the claim text.