System and method for generating an advertisement effectiveness performance score
OwnerIgal Raichelgauz, Karina Odinaev +1inventors
InventorsIgal Raichelgauz, Karina Odinaev, Yehoshua Y. Zeevi
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Abstract
A system and method for generating an advertisement effectiveness performance score of a multimedia content element displayed in a webpage are provided. The method includes determining an advertisement context of an advertisement; analyzing metadata associated with at least one prior advertisement to determine a prior advertisement success score; determining a multimedia context of the multimedia content element displayed in the webpage; matching the advertisement context to the multimedia context to determine a context matching score; and generating an advertisement effectiveness score at least based on the prior advertisement success score and the context matching score.
Claims13
A method for generating an advertisement effectiveness score of a multimedia content element displayed in a webpage, comprising:
- determining an advertisement context of an advertisement;
- analyzing metadata associated with at least one prior advertisement to determine a prior advertisement success score;
- determining a multimedia context of the multimedia content element displayed in the webpage, wherein the multimedia context is determined based on at least one signature generated for the multimedia content element displayed in the webpage;
- matching the advertisement context to the multimedia context to determine a context matching score;
- and
- generating the advertisement effectiveness score at least based on the prior advertisement success score and the context matching score;
- and
- generating, by a signature generator system, signatures for a plurality of multimedia content elements that are clustered to determine context of the webpage utilized to search for a matching advertisement, wherein upon identification of a user gesture and determining the advertisement effective score is above a predefined threshold, the matching advertisement is generated and overlaid on the multimedia content element displayed in the webpage, wherein the user gesture is any one of:
- a scroll on the multimedia content element, a press on the multimedia content element, and a response to the multimedia content elements.
A system for generating an advertisement effectiveness score of a multimedia content element displayed in a webpage, comprising:
- a processing unit;
- and
- a memory, the memory containing instructions that when, executed by the processing unit, configured the system to:
- determine an advertisement context of an advertisement;
- analyze metadata associated with at least one prior advertisement to determine a prior advertisement success score;
- determine a multimedia context of the multimedia content element displayed in the webpage, wherein the multimedia context is determined based on at least one signature generated for the multimedia content element displayed in the webpage;
- match the advertisement context to the multimedia context to determine a context matching score;
- and
- generate the advertisement effectiveness score at least based on the prior advertisement success score and the context matching score;
- generate, by a signature generator system, signatures for a plurality of multimedia content elements that are clustered to determine context of the webpage utilized to search for a matching advertisement, wherein upon identification of a user gesture and determining the advertisement effective score is above a predefined threshold, the matching advertisement is generated and overlaid on the multimedia content element displayed in the webpage, wherein the user gesture is any one of:
- a scroll on the multimedia content element, a press on the multimedia content element, and a response to the multimedia content elements.
Dependencies are inferred from the claim text.