US 10,380,611 B2Granted

Transaction-specific customer survey system

AssigneeAfterwords, Inc.

InventorsSteven A. Roberts, Drew Peloubet

Life of this patent

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Abstract

Provided are a method and system for automatically generating context-based survey questions predicated on the customers' actual purchase experience with the merchant, thus eliminating for the customer the need to respond to obvious, redundant, and even irrelevant questions, and providing to the merchant customer feedback directly bound to the actual purchase event and correlating data. Purchase information is stored at the time of purchase and the customer is given an identifier for the purchase. Then, at the customer's convenience, either at the point of sale or through a networked computer, the customer can provide responses to questions that are selectively and automatically generated based on the items purchased, or other definable attributes associated with the sale, and based upon configurable preferences of the merchant. Survey questions are displayed and feedback responses are stored, analyzed and associated with purchase information in real time.

Claims19

Dependent claims

A system for implementing transaction-specific surveys comprising:

(a) a point-of-sale interface used in conducting a commercial transaction between a consumer and a vendor, the point-of-sale interface being configured to record transaction data relating to the commercial transaction, wherein the transaction data comprises at least one product/service identifier and a survey token;
(b) a survey server computing device configured to receive and store the transaction data generated by the point-of-sale interface, wherein:
(i) the survey server computing device comprises (A) a survey database having master survey question data, (B) a vendor database storing a plurality of product/service identifiers identifying products/services available for purchase through the vendor, and (C) a survey header having stored vendor preference data corresponding to each product/server identifier, wherein the vendor preference data includes a CkDetail flag having a first value when the product/service is selected to be the subject of at least one Product Survey Question and having a second value when the product/service is not selected to be the subject of at least one Product Survey Question;
(ii) the survey server computing device is configured to perform the operations comprising (A) receiving a survey token, (B) retrieving the transaction data having the stored survey token corresponding to the received survey token, (C) generating, based on the master survey question data, at least one Product Survey Question for each product/service identifier in the transaction data having a corresponding vendor preference data CkDetail flag set to the first value, and (D) generating a Survey Module comprising software code for displaying the at least one Product Survey Question;
(c) a vendor survey interface configured to perform the operations comprising:
(i) transmitting the survey token to the survey server computing device;
(ii) receiving from the survey server computing device the Survey Module;
(iii) generating a graphical user interface on a display screen;
(iv) running the Survey Module to display the at least one Product Survey Question as an integrated component within the graphical user interface;
(v) generating a Respondent Header based on user-generated inputs in response to the at least one Product Survey Question;
and (vi) transmitting the Respondent Header to the survey server computing device.

8 more elements

A computer-implemented method for providing transaction-specific surveys comprising the operations of:

(a) providing a survey server configured to receive and store transaction data generated by point-of-sale interface relating to a commercial transaction between a consumer and a vendor, wherein
(i) the transaction data comprises at least one product/service identifier and a survey token;
and
(ii) the survey server comprises (A) a survey database having master survey question data, (B) a vendor database storing a plurality of product/service identifiers identifying products/services available for purchase through the vendor, and (C) a survey header having stored vendor preference data corresponding to each product/server identifier, wherein the vendor preference data includes a CkDetail flag having a first value when the product/service is selected to be the subject of at least one Product Survey Question and having a second value when the product/service is not selected to be the subject of at least one Product Survey Question;
(b) receiving by the survey server, a survey token;
(c) retrieving by survey server, the transaction data having the stored survey token corresponding to the received survey token;
(d) generating by survey server, based on the master survey question data, at least one Product Survey Question for each product/service identifier in the transaction data having a corresponding vendor preference data CkDetail flag set to the first value;
(e) generating by the survey server, a Survey Module comprising software code for displaying the at least one Product Survey Question as an integrated component within a graphical user interface;
(f) transmitting by the survey server, the Survey Module to a vendor survey interface;
and
(g) receiving by the survey server, a Respondent Header generated based on user-generated inputs in response to the at least one Product Survey Question.

8 more elements

Dependencies are inferred from the claim text.

Facts

Application: 16/279,387Filed 19 Feb 2019 · continuation
Priority: 15 Jan 2015
Published: US 2019/0180296 A113 Jun 2019
Granted: 13 Aug 2019
Term ends: Not estimatedThe source records don’t support an estimate.

Classification15 codes

G06Q 30/0201
Marketing; Price estimation or determination; Fundraising: market modelling; Market analysis; Collecting market data
G06Q 10/06395
Performance analysis of employees; Performance analysis of enterprise or organisation operations: quality analysis or management
G06Q 20/20
Payment architectures: point-of-sale [POS] network systems
G06Q 30/0202
Market modelling; Market analysis; Collecting market data: market predictions or forecasting for commercial activities

Family

Application62/104,043Us provisional application · filed 15 Jan 2015
Application14/997,434Parent of this continuation · filed 15 Jan 2016
US 2019/0180296 A1Pre-grant publication · published 13 Jun 2019
US 2016/0253686 A1Published application
US 10,380,611 B2This patent

From the US filing history. Foreign family members aren’t listed.