Social media enrichment framework

A computer-implemented method executed by one or more hardware processors comprising:

• storing, by a social media management application, a set of interface endpoints wherein each of the interface endpoints comprises a location and a specified method for invoking a service to obtain metadata about one or more social media objects;
• storing, by the social media management application, a set of mappings between social media object types and interface endpoints in the set of interface endpoints;
• receiving, by the social media management application, a social media object having a particular social media object type of a plurality of different social media object types;
• identifying, by the social media management application within the set of mappings, a mapping between the particular social media object type and at least one interface endpoint in the set of interface endpoints;
• using, by the social media management application, the at least one interface endpoint to obtain, from one or more sources of metadata, a set of one or more metrics relevant to the social media object, wherein the set of one or more metrics are associated with a set of one or more uncertainty values;
• generating, by the social media management application, a score for the social media object based, at least in part, on the set of one or more metrics and the set of one or more uncertainty values;
• and
• triggering, by the social media management application, an automated response to the social media object based, at least in part, on the score.

A system comprising:

• one or more hardware processors;
• one or more non-transitory computer-readable media storing instructions, which when executed by the one or more hardware processors cause operations comprising:
• storing, by a social media management application, a set of interface endpoints wherein each of the interface endpoints comprises a location and a specified method for invoking a service to obtain metadata about one or more social media objects;
• storing, by the social media management application, a set of mappings between social media object types and interface endpoints in the set of interface endpoints;
• receiving, by the social media management application, a social media object having a particular social media object type of a plurality of different social media object types;
• identifying, by the social media management application within the set of mappings, a mapping between the particular social media object type and at least one interface endpoint in the set of interface endpoints;
• using, by the social media management application, the at least one interface endpoint to obtain, from one or more sources of metadata, a set of one or more metrics relevant to the social media object, wherein the set of one or more metrics are associated with a set of one or more uncertainty values;
• generating, by the social media management application, a score for the social media object based, at least in part, on the set of one or more metrics and the set of one or more uncertainty values;
• and
• triggering, by the social media management application, an automated response to the social media object based, at least in part, on the score.