US 10,380,608 B2Granted

Marketing data communication control

AssigneeAdobe Inc.

InventorPeter R. Fransen

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Abstract

Marketing data communication control techniques and systems are described. A digital environment is described in which a plurality of devices are configured to communicate marketing data to one or more of a plurality of marketing services. One or more inputs are received that are entered by a user through interaction with the single unified user interface of the computing device, the one or more inputs specifying marketing data communication settings to control communication of marketing data per individual ones of the plurality of devices and per individual ones of the plurality of marketing data collection services. The marketing data communication settings are propagated by the computing device to respective ones of the plurality of devices, the propagated marketing data communication settings configured to control communication of marketing data by the respective said devices to respective ones of the plurality of marketing data collection services.

Claims17

Dependent claims

In a digital environment in which a plurality of devices are configured to communicate marketing data to one or more marketing data collection services, a method comprising:

discovering, by a computing device, the plurality of devices via a network by performing a handshake process with each of the plurality of devices;
causing, by the computing device, each of the plurality of devices to transmit information to the computing device describing functionality supported by the device that is usable to directly control sending of marketing data to the one or more marketing data collection services;
generating, by the computing device, a single unified user interface including a plurality of options, each of the plurality of options being:
visually associated with one of the plurality of devices and specifying a type of marketing data that the one of the plurality of devices is permitted to send or is restricted from sending;
and
selectable to invoke functionality supported by the one of the plurality of devices to directly control the sending of the marketing data by the one of the plurality of devices;
displaying, by the computing device, the single unified user interface;
receiving, by the computing device, user input at the single unified user interface, the user input comprising a selection of at least one of the plurality of options;
generating, by the computing device, a marketing data communication setting based on the input;
and
controlling, by the computing device, sending of the marketing data by the one of the plurality of devices by transmitting the marketing data communication setting to the one of the plurality of devices.

8 more elements

In a digital environment to control marketing data communication via a single unified user interface, a system comprising:

a display device;
a wireless communication device;
and
a processing system and memory configured to implement a marketing data manager module configured to:
discover, by the processing system, a plurality of devices via a network by performing a handshake process with each of the plurality of devices;
cause, by the processing system, each of the plurality of devices to transmit information to the processing system describing functionality supported by the device that is usable to directly control sending of marketing data to a plurality of marketing data collection services;
generate, by the processing system, a single unified user interface including a plurality of options, each of the plurality of options being:
visually associated with one of the plurality of devices and specifying a type of marketing data that the one of the plurality of devices is permitted to send or is restricted from sending;
and
selectable to invoke functionality supported by the one of the plurality of devices to directly control sending of the marketing data by the one of the plurality of devices;
display, by the processing system, the single unified user interface;
receive, by the processing system, user input at the single unified user interface, the user input comprising a selection of one of the plurality of options;
generate, by the processing system, a marketing data communication setting based on the user input;
and
control, by the processing system, sending of the marketing data by the one of the plurality of devices by transmitting the marketing data communication setting to the one of the plurality of devices.

12 more elements

Dependencies are inferred from the claim text.

Facts

Application: 14/853,496Filed 14 Sep 2015
Published: US 2017/0076298 A116 Mar 2017
Granted: 13 Aug 2019
Term ends: Not estimatedThe source records don’t support an estimate.

Classification4 codes

G06Q 30/0201
Marketing; Price estimation or determination; Fundraising: market modelling; Market analysis; Collecting market data
H04W 4/70
Services specially adapted for wireless communication networks; Facilities therefor: services for machine-to-machine communication [M2M] or…
G06Q
Information and communication technology [ict] specially adapted for administrative, commercial, financial, managerial
H04W
Wireless communication networks