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US 10,380,604 B2Granted
Method and system for viral marketing within a virtual world
AssigneeInternational Business Machines Corporation
InventorsRick A. Hamilton, II, Jenny S. Li, Clifford A. Pickover, Anne R. Sand
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Abstract
A method implemented in a computer infrastructure having computer executable code, including generating one or more ad-avatars in a virtual universe (VU) and monitoring information from the VU. Additionally, the method includes directing the one or more ad-avatars to perform one or more viral advertisements in the VU based on the information.
Claims1
A method comprising:
- providing a computer infrastructure operable to:
- generate one or more ad-avatars in a virtual universe (VU);
- monitor and gather real-time information from the VU by listening and observing a surrounding VU environment including other avatars and attributes of the other avatars by concept matching to detect topics of conversations of potential customer avatars;
- direct the one or more ad-avatars to perform one or more customized viral advertisements in the VU by modifying behaviors and scripts run by ad-avatars based on the real-time information by analyzing the real-time information against a database of target customers, locations, products, ad-avatar data, historical incidents, interactions between ad-avatars and a potential customer avatar and historical viral marketing results;
- notify a customer service representative (CSR) when a response from the potential customer avatar is detected;
- allow the CSR to take over control of the one or more ad-avatars to manage a dialog between the one or more ad-avatars and the potential customer avatars;
- and
- provide the CSR with associated scripts to further carry on the dialog with the potential customer avatar.
5 more elements
Dependencies are inferred from the claim text.