Automatic delivery of customer assistance at physical locations

A method comprising:

• identifying, by a computing system and based on sensor data from one or more sensors of a computing device, based on contextual information associated with the computing device that is located at a physical location associated with a merchant, and from a plurality of products for sale at the physical location, a product that a user of the computing device intends to purchase from the physical location;
• automatically executing, by the computing system, an autonomous search query for product information that is predicted to assist the user in completing a purchase of the product, from the merchant, at the physical location, the autonomous search query based at least in part on one or more search queries performed at the physical location by other computing devices;
• determining, by the computing system, whether a degree of likelihood that the user will complete the purchase in response to receiving the product information satisfies a likelihood threshold;
• sending, by the computing system over one or more networks, to the computing device, and for subsequent output by the computing device, an indication of the product information;
• and
• responsive to determining that the degree of likelihood does not satisfy the likelihood threshold, executing, by the computing system, a remote assistance module accessed by the computing device to provide a user interface for a virtual environment in which a human provides additional information that the user needs to complete the purchase.

A computing device comprising:

• at least one processor;
• an input and output device configured to present a user interface associated with the computing device;
• a context module operable by the at least one processor to:
• determine, based on sensor data from one or more sensors of the computing device, that the computing device is at a physical location associated with a merchant;
• and
• obtain contextual information associated with the computing device;
• a user interface module operable by the at least one processor to:
• receive, based on the contextual information associated with the computing device, product information that is predicted to assist a user of the computing device in completing a purchase of a product, from the merchant, at the physical location, the product information having been assigned a degree of likelihood that the user will complete the purchase in response to receiving the product information,
• wherein the degree of likelihood is based at least in part on whether other users completed the purchase of the product in response to receiving the product information, and
• wherein the user interface module is further operable by the at least one processor to determine the product information based at least in part on search results obtained from one or more search queries performed at the physical location by other computing devices;
• automatically execute an autonomous search query for the product information;
• in response to automatically executing the autonomous search query for the product information:
• receive, by the computing device, an indication of the product information;
• output, via the user interface of the input and output device, the indication of the product information;
• and
• responsive to determining that the degree of likelihood does not satisfy the likelihood threshold, automatically executing a remote assistance module to provide, via the user interface of the input and output device, a virtual environment in which a human provides additional information that the user needs to complete the purchase.