A computer program product for quantifying memorability of video content, the computer program product comprising a non-transitory computer readable medium containing computer program code that, when executed by one or more processors, performs a video content memorability quantification process that comprises:
- receiving a video comprising video frames, wherein the video includes a video feature that is associated with a text feature, wherein the video feature and the text feature are displayed during a particular time period in the video, and wherein the text feature comprises textural content that is visually shown in at least one of the video frames;
- identifying the video feature and the associated text feature in the video;
- determining a video feature score corresponding to the video feature, the video feature score indicating memorability of the video feature;
- determining a text feature score corresponding to the text feature, the text feature score indicating memorability of the text feature;
- determining a content memorability score that is based on the video feature score and the text feature score;
- and
- causing display of a memorability map that indicates the particular time period and includes a visual indicator corresponding to the content memorability score.