Recovering missed display advertising
AssigneeInternational Business Machines Corporation
InventorsItzhack Goldberg, Etai Lev-Ran, Idan Zach
Life of this patent
Estimating the term…
Abstract
Embodiments of the present invention may provide techniques by which missed interactions with display advertising may be reduced or recovered. For example, in an embodiment of the present invention, a computer-implemented method for processing computer input may comprise displaying on a display screen at least one background application and a foreground item frame, removing display of the foreground item frame, and after removing display of the foreground item frame, detecting user input in the location where the foreground item frame was displayed.
Claims15
A computer-implemented method for processing computer input comprising:
- displaying on a display screen at least one background application and a foreground item frame;
- removing display of the foreground item frame;
- after removing display of the foreground item frame, detecting user input in the location where the foreground item frame was displayed, and
- after detecting the user input in the location where the foreground item frame was displayed, determining an action to take, wherein the determined action comprises at least one action selected from a group comprising:
- re-displaying the foreground item frame, and forwarding the user to a location that clicking on the foreground item frame would have navigated to, wherein the user input in the location where the foreground item frame was displayed is detected for a time period after removing display of the foreground item frame.
A computer program product for processing computer input, the computer program product comprising a non-transitory computer readable storage having program instructions embodied therewith, the program instructions executable by a computer, to cause the computer to perform a method comprising:
- displaying on a display screen at least one background application and a foreground item frame;
- removing display of the foreground item frame;
- after removing display of the foreground item frame, detecting user input in the location where the foreground item frame was displayed, and
- after detecting the user input in the location where the foreground item frame was displayed, determining an action to take, wherein the determined action comprises at least one action selected from a group comprising:
- re-displaying the foreground item frame, and forwarding the user to a location that clicking on the foreground item frame would have navigated to, wherein the user input in the location where the foreground item frame was displayed is detected for a time period after removing display of the foreground item frame.
A system for processing computer input, the system comprising a processor, memory accessible by the processor, and computer program instructions stored in the memory and executable by the processor to perform:
- displaying on a display screen at least one background application and a foreground item frame;
- removing display of the foreground item frame;
- after removing display of the foreground item frame, detecting user input in the location where the foreground item frame was displayed, and
- after detecting the user input in the location where the foreground item frame was displayed, determining an action to take, wherein the determined action comprises at least one action selected from a group comprising:
- re-displaying the foreground item frame, and forwarding the user to a location that clicking on the foreground item frame would have navigated to, wherein the user input in the location where the foreground item frame was displayed is detected for a time period after removing display of the foreground item frame.
Dependencies are inferred from the claim text.