Electronically analyzing user activity on a graphical user interface
AssigneePaypal, Inc.
InventorMichael Charles Todasco
Life of this patent
Estimating the term…
Abstract
Systems and methods that help ensure that content on a webpage is read and understood by analyzing user activity on a graphical user interface are described. As a user views and interacts with a webpage, activity of the user is monitored. For example, data associated with eye movement, brainwave activity, lip movement, eyebrow movement, and/or forehead wrinkling is collected. This data is then analyzed to determine if the user read and understood the content presented. Should the user fail to read and/or comprehend the content, the user may be alerted and/or prevented from proceeding or accessing additional content.
Claims20
A system for analyzing user activity on a graphical user interface (GUI) comprising:
- a non-transitory memory;
- and
- one or more hardware processors coupled to the non-transitory memory and configured to read instructions from the non-transitory memory to cause the system to perform operations comprising:
- presenting, on a display of a user device of a user, a first webpage comprising content, an electronic form, and an interactive element for redirecting to a second webpage;
- configuring the first webpage according to a first interactive state by disabling the electronic form and the interactive element, wherein the disabled electronic form prevents any data to be inserted into the electronic form;
- receiving user comprehension data indicating a dwell time and a pupil dilation of the user when the user is reading a text portion of the content from at least one of a camera or a wearable device;
- accessing a user profile associated with the user;
- based on the user profile, the dwell time, and the pupil dilation, determining whether the user has read the text portion of the content;
- in response to determining that the user has read the text portion of the content, reconfiguring the first webpage according to a second interactive state by enabling the electronic form and the interactive element;
- receiving a selection of the interactive element from the user device;
- and
- in response to receiving the selection of the interactive element, causing the user device to present the second webpage based on data received via the electronic form.
A method of analyzing user activity on a graphical user interface (GUI) comprising:
- presenting, by one or more hardware processors associated with a service provider, a first webpage on a display of a user device of a user, wherein the first webpage comprises text content, an electronic form, and an interactive element for redirecting to a second webpage;
- configuring, by the one or more hardware processors, the first webpage according to a first interactive state by disabling the electronic form and the interactive element, wherein the disabled electronic form disallows any data to be inserted into the electronic form;
- receiving, by the one or more hardware processors, user activity data related to interactions of the user with the text content of the first webpage;
- based on the received user activity data, determining, by the one or more hardware processors, whether the user has read the text content on the first webpage;
- in response to determining that the user has read the text content on the first webpage, reconfiguring, by the one or more hardware processors, the first webpage according to a second interactive state by enabling the electronic form and the interactive element;
- receiving, by the one or more hardware processors, a selection of the interactive element from the user device;
- and
- in response to receiving the selection of the interactive element, causing the user device to present the second webpage based on data received via the electronic form by the user.
A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to preform operations comprising:
- presenting a first webpage on a display of a user device of a user, wherein the first webpage comprises text content, an electronic form, and an interactive element for redirecting to a second webpage;
- configuring the first webpage according to a first interactive state by disabling the electronic form and the interactive element, wherein the disabled electronic form prevents any data to be inserted into the electronic form;
- receiving user activity data indicating interactions of the user with the text content on the first webpage;
- based on the received user activity data, determining whether the user has read the text content on the first webpage;
- in response to determining that the user has read the text content on the first webpage, reconfiguring, by the one or more hardware processors, the first webpage according to a second interactive state by enabling the electronic form and the interactive element;
- receiving a selection of the interactive element from the user device;
- and
- in response to receiving the selection of the interactive element, presenting on the user device the second webpage based on data received via the electronic form.
Dependencies are inferred from the claim text.