Sheet supplying apparatus and printing apparatus

A printing apparatus comprising:

• a holding unit configured to hold a sheet roll in which a continuous sheet is wound around a center portion;
• a driving unit configured to drive the sheet roll held by the holding unit in a forward direction and a reverse direction;
• a pressing unit configured to be movable between a press-contact position in which the pressing unit is brought into press-contact with an outer periphery of the sheet roll and a separation position in which the pressing unit is separated from the outer periphery of the sheet roll, the pressing unit being movable according to an outer diameter of the sheet roll so as to be brought into press-contact with the outer periphery of the sheet roll when in the press-contact position;
• a conveyance roller configured to convey the sheet supplied from the holding unit by rotating the sheet roll in the forward direction;
• a driving motor configured to drive the conveyance roller in a first direction and a second direction opposite to the first direction;
• a print unit configured to print an image on the sheet conveyed by the conveyance roller driven in the first direction;
• a detecting unit configured to detect an end of the sheet supplied from the holding unit;
• and
• a control unit configured to, in a case where the detecting unit detects the end of the sheet, drive the conveyance roller by the driving motor in the second direction in a state where the pressing unit is moved to the separation position, and subsequently drive the sheet roll by the driving unit in the reverse direction in a state where the sheet is held between the center portion and the pressing unit by moving the pressing unit to the press-contact position.