# US 10,373,424 B2 · Method and apparatus for advertising on a mobile gaming device > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,373,424 B2 - Document ID: US10373424B2 - Status: Granted - Kind: B2 - Application number: 13/611,697 - Filed: 2012-09-12 - Published: 2013-01-03 - Granted: 2019-08-06 - Earliest claimed: 2006-12-06 - Assignees: Cfph, LLC - Applicants: Howard W. Lutnick; Kevin Burman; Dean P. Alderucci; Geoffrey M. Gelman; Antonio Papageorgiou; Joseph M. Asher - Inventors: Howard W. Lutnick; Kevin Burman; Dean P. Alderucci; Geoffrey M. Gelman; Antonio Papageorgiou; Joseph M. Asher - Web page: https://patentgrep.com/patent/US10373424B2 ## CPC - G07F 17/3227: {Configuring a gaming machine, e.g. downloading personal settings, selecting working parameters} - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0209: {Incentive being awarded or redeemed in connection with the playing of a video game} - G07F 17/32: for games, toys, sports, or amusements - G07F 17/3218: {wherein at least part of the system is portable} - G07F 17/3223: {Architectural aspects of a gaming system, e.g. internal configuration, leader-follower, wireless communication} - G07F 17/3225: {Data transfer within a gaming system, e.g. data sent between gaming machines and users} - G07F 17/323: {wherein the player is informed, e.g. advertisements, odds, instructions} - G07F 17/3244: {Payment aspects of a gaming system, e.g. payment schemes, setting payout ratio, bonus or consolation prizes} - G07F 17/3255: {Incentive, loyalty and/or promotion schemes, e.g. comps, gaming associated with a purchase, gaming funded by advertisements} - G07F: COIN-FREED OR LIKE APPARATUS (coin sorting G07D3/00; coin testing G07D5/00; {handling coins or paper currencies apart from payment activated apparatus G07D; payment architectures, schemes or protocols G06Q20/00}) - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract In various embodiments, promotions are featured on mobile gaming devices. ## Claims ### Claim 1 A method comprising: determining, by a computing device, that a game played through a mobile device has produced a wager result greater than a non-zero monetary threshold; determining, by the computing device, a location of the mobile device based on at least one of a signal strength, a video analysis or a GPS signal; determining, by the computing device, a promotion to be presented based on the wager result in the game being greater than the non-zero monetary threshold and the location being in a desired maximum distance from a merchant; determining, by the computing device, that a stationary device is in a desired range of the mobile device based on the location and a second location of the stationary device; in response to determining the promotion and determining that the stationary device is in the desired range, determining, by the computing device, that the stationary device will be used to present the promotion; and in response to determining that the stationary device will be used to present the promotion, controlling the stationary device to make a presentation of the promotion. ### Claim 2 (depends on 1) The method of claim 1, in which controlling the stationary device to make the presentation includes transmitting content without receiving a request for such a transmission and without receiving a request for determining the stationary device from the mobile device. ### Claim 3 (depends on 1) The method of claim 1, in which the stationary device is controlled by the mobile device to make the presentation. ### Claim 4 (depends on 3) The method of claim 3, in which the method includes: transmitting content for making the promotion to the mobile device from the computing device. ### Claim 5 (depends on 1) The method of claim 1, in which content for the promotion is transmitted by the computing device to the stationary device. ### Claim 6 (depends on 1) The method of claim 1, in which determining that the stationary device will be used to present the promotion includes determining that the stationary device will be used to present the promotion based on the stationary device being in a line of sight of the mobile device. ### Claim 7 (depends on 1) The method of claim 1, in which determining that the stationary device will be used to present the promotion includes determining that the stationary device will be used to present the promotion based on the stationary device being in a same room as the mobile device. ### Claim 8 (depends on 1) The method of claim 1, in which determining that the stationary device will be used to present the promotion includes determining that the stationary device will be used to present the promotion based on the stationary device being in a signal range of the mobile device, in which the mobile device, stationary device, and computer system are remote from one another. ### Claim 9 (depends on 1) The method of claim 1, comprising determining, by the stationary device, that a signal strength from the mobile device is above a non-zero threshold value, and in response to said determination, displaying the promotion by the stationary device. ### Claim 10 (depends on 1) The method of claim 1, comprising determining, by the computing device, that the mobile gaming device is present near the stationary device based on a mapping of at least one physical location of the stationary device. ### Claim 11 (depends on 1) The method of claim 1, in which determining that the stationary device will be used to present the promotion includes determining that the stationary device will be used to present the promotion based on the stationary device not being restricted from use in the promotion based on a manufacturer of the stationary device. ### Claim 12 (depends on 11) The method of claim 11, comprising determining that a second stationary display device is restricted from use in the promotion based on a manufacturer of the second stationary display device and preventing presentation of the promotion through the second stationary display device in response to determining that the second stationary display device is restricted. ### Claim 13 (depends on 1) The method of claim 1, comprising adjusting a player's monetary account based on the wager result. ### Claim 14 (depends on 1) The method of claim 1, in which the game includes a video slots game. ### Claim 15 (depends on 1) The method of claim 1, in which the promotion includes a promotion for a product of the merchant selected based on a non-zero monetary amount and a price of the product. ### Claim 16 (depends on 1) The method of claim 1, in which the promotion includes a promotion for a product of the merchant selected based on a time of day. ### Claim 17 (depends on 1) The method of claim 1, in which the promotion includes a monetary benefit to a user of the mobile device. ### Claim 18 (depends on 1) The method of claim 1, comprising determining that the mobile device is in proximity to a plurality of humans. ### Claim 19 (depends on 18) The method of claim 18, in which determining the promotion to be presented includes determining based on the mobile device being in proximity to the plurality of humans. ### Claim 20 (depends on 18) The method of claim 18, further comprising determining a volume level that is greater than normal based on the proximity and amplifying a volume of the promotion to the greater than normal level based on the determination that the mobile device is in proximity to the plurality of humans, in which the normal level includes a positive non-zero volume level for presenting promotions when the mobile gaming device is not in the proximity of the plurality of humans. ### Claim 21 (depends on 1) The method of claim 1, in which determining the promotion includes determining the promotion based on a non-zero monetary amount exceeding a multiple of an amount wagered by a player of the game. ### Claim 22 (depends on 1) The method of claim 1, in which determining the promotion includes determining the promotion based on a non-zero monetary amount being from a bonus round of the game. ### Claim 23 (depends on 1) The method of claim 1, in which determining the promotion includes determining the promotion based on a non-zero monetary amount being from a near miss of a winning outcome that would have resulted in a larger payout. ### Claim 24 (depends on 23) The method of claim 23, in which the promotion is selected based on the larger payout. ### Claim 25 (depends on 23) The method of claim 23, in which the larger payout includes a jackpot win. ### Claim 26 (depends on 1) The method of claim 1, in which the promotion is determined based on a price of a product of the merchant. ### Claim 27 (depends on 26) The method of claim 26, in which the promotion is determined such that a non-zero monetary amount and the price are substantially similar. ### Claim 28 (depends on 1) The method of claim 1, in which a time associated with the wager result is later than a time associated with the location. ### Claim 29 (depends on 1) The method of claim 1, comprising presenting the promotion on the mobile device as well as the stationary device. ### Claim 30 (depends on 29) The method of claim 29, in which presenting the promotion on the mobile device includes presenting a full screen video after play of the game. ### Claim 31 An apparatus comprising: a computing device; and a non-transitory medium having stored thereon a plurality of instructions that when executed cause the apparatus to: determine that a game played through a mobile device has produced a wager result greater than a non-zero monetary threshold; determine a location of the mobile device based on at least one of a signal strength, a video analysis, or a GPS signal; determine a promotion to be presented based on the wager result in the game being greater than the non-zero monetary threshold and the location being in a desired maximum distance from a merchant; determine that a stationary device is in a desired range of the mobile device based on the location and a second location of the stationary device; in response to determining the promotion and determining that the stationary device is in the desired range, determine that the stationary device will be used to present the promotion; and in response to determining that the stationary device will be used to present the promotion, control the stationary device to make a presentation of the promotion.