# US 10,372,222 B1 · System and method for filtering content based on gestures > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,372,222 B1 - Document ID: US10372222B1 - Status: Granted - Kind: B1 - Application number: 14/719,909 - Filed: 2015-05-22 - Granted: 2019-08-06 - Earliest claimed: 2011-04-02 - Assignees: Open Invention Network, LLC - Applicants: Open Invention Network, LLC - Inventors: John Patoskie - Web page: https://patentgrep.com/patent/US10372222B1 ## CPC - G06F 3/017: {Gesture based interaction, e.g. based on a set of recognized hand gestures (interaction based on gestures traced on a digitiser G06F3/04883)} - G06F 16/9535: Search customisation based on user profiles and personalisation - G06F 16/955: using information identifiers, e.g. uniform resource locators [URL] - H04L 67/10: in which an application is distributed across nodes in the network (software deployment G06F8/60; multiprogramming arrangements G06F9/46) - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) - H04L: TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION (arrangements common to telegraphic and telephonic communication H04M) ## Abstract In order to provide filtering of content to be presented on a mobile device, a gesture-based preferencing system and method may be employed. When content is presented to a user, the user may indicate a positive or negative preference toward that content by making a gesture. The gesture may be detected by a motion sensor and the preference of the content indicated by the gesture may be stored in a preference datastore. The preference may be used to subsequently filter content that is to be presented to the user. ## Claims ### Claim 1 A method for filtering and storing preferences to minimize user involvement, comprising: presenting first content to a user of a mobile device, the first content related to one or more first content parameters comprising a topic or category, a content format comprising a designation of one of text or graphics, and one of an advertisement, a coupon, or a survey; recording a user gesture with at least one gesture recording device associated with the mobile device, the user gesture initiated by a command; determining one of a positive or a negative content-related preference and a strength of the preference from the user gesture, the strength of the preference corresponding to a speed of the user gesture; storing the one of a positive or negative content-related preference; associating the content related preference with the one or more first content parameters; presenting second content to the user of the mobile device; filtering the second content in accordance with a retrieved one or more preferences related to one or more second content parameters, the second content related to one or more second content parameters comprising a topic or category, a content format, and one of an advertisement, a coupon, or a survey; and presenting the filtered second content to the user of the mobile device. ### Claim 2 (depends on 1) The method of claim 1 wherein the content related preference comprises a positive preference reflecting the user's desire to receive content corresponding to the content-related preference, and wherein filtering the second content comprises applying the positive preference to determine content to present to the user. ### Claim 3 (depends on 1) The method of claim 1 wherein the content related preference comprises a negative preference reflecting the user's desire to not receive content corresponding to the content-related preference, and wherein filtering the second content comprises applying the negative preference to determine content to not present to the user. ### Claim 4 (depends on 1) The method of claim 1 wherein determining the content-related preference comprises receiving an input from the user of the mobile device in association with the gesture that indicates the content-related preference. ### Claim 5 (depends on 1) The method of claim 1 comprising: storing the association in a preference datastore; retrieving one or more content-related preferences from the preference datastore in respect of the one or more parameters of the first content; filtering the first content in accordance with the one or more content-related preferences; and presenting filtered first content to the user. ### Claim 6 (depends on 1) The method of claim 1 comprising: recording a second gesture in respect of the filtered second content, the second gesture indicating a preference in respect of the filtered second content; and storing the preference for the filtered second content as indicated by the second gesture. ### Claim 7 (depends on 1) The method of claim 1 comprising selecting to execute, by the user, a preference recording application, in response to presenting filtered first content to the user. ### Claim 8 (depends on 7) The method of claim 7 wherein the preference recording application enables a user to record a gesture-based preference. ### Claim 9 (depends on 5) The method of claim 5 wherein the preference datastore comprises a memory of the mobile device. ### Claim 10 (depends on 1) The method of claim 1 wherein recording a user gesture comprises recording motion of the mobile device. ### Claim 11 (depends on 1) The method of claim 1 wherein recording a user gesture comprises recording motion of a non-integrated device separate from and in communication with the mobile device. ### Claim 12 (depends on 11) The method of claim 11 wherein recording a user gesture comprises recording eye movement of the user. ### Claim 13 (depends on 1) The method of claim 1 wherein recording a user gesture comprises recording a degree of movement. ### Claim 14 (depends on 13) The method of claim 13, comprising ranking a preference based on the degree of movement. ### Claim 15 (depends on 5) The method of claim 5, comprising providing the one or more second content parameters to the preference datastore. ### Claim 16 A method for filtering and storing preferences to minimize user involvement, comprising: receiving content into a mobile device; determining one or more content parameters of the content, the one or more content parameters comprising a topic or category, a content format comprising a designation of one of text or graphics, and one of an advertisement, a coupon, or a survey; recording a user gesture with at least one gesture recording device associated with the mobile device, the user gesture initiated by a command; determining one of a positive or a negative content-related preference and a strength of the preference from the user gesture, the strength of the preference corresponding to a speed of the user gesture; storing the one of a positive or negative content-related preference; and associating the content related preference with the one or more of the content parameters. ### Claim 17 (depends on 16) The method of claim 16 comprising: recording a user gesture; associating a preference indication with the recorded user gesture; and storing the preference indication in association with the user gesture in a gesture analyzing module. ### Claim 18 (depends on 17) The method of claim 17 wherein determining a content-related preference from the gesture comprises using a stored preference indication associated with a gesture. ### Claim 19 (depends on 18) The method of claim 18 comprising associating a positive preference indication with a first user gesture, the positive preference indication reflecting desire of a user of the mobile device to receive content corresponding to the content-related preference. ### Claim 20 (depends on 19) The method of claim 19 comprising associating a negative preference indication with a second user gesture, the negative preference indication reflecting desire of a user of the mobile device to not receive content corresponding to the content-related preference.