# US 10,370,138 B2 · Container with removable insert

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- Number: US 10,370,138 B2
- Document ID: US10370138B2
- Status: Granted
- Kind: B2
- Application number: 16/079,323
- Filed: 2017-02-20
- Published: 2019-03-07
- Granted: 2019-08-06
- Earliest claimed: 2016-02-26
- Assignees: Aquafigure AS
- Applicants: Aquafigure AS
- Inventors: Kristian Noraas Asbjoernsen; Joakim Noraas Asbjoernsen; Aleksander Noraas Asbjoernsen; Orjan Tunge Asbjornsen
- Web page: https://patentgrep.com/patent/US10370138B2

## CPC

- B65D 1/02: Bottles or similar containers with necks or like restricted apertures, designed for pouring contents (thermally-insulated containers B65D81/38, A47J41/00; {feeding-bottles A61J9/00})
- B65D 23/14: of tags {, labels, cards, coupons, decorations or the like (B65D23/008 takes precedence)}
- G09F 3/0294: {where the change is not permanent, e.g. labels only readable under a special light, temperature indicating labels and the like}
- G09F 3/04: to be fastened or secured by the material of the label itself, e.g. by thermo-adhesion (by a separate adhesive layer G09F3/10)
- G09F 2003/0223: {recyclable}
- G09F 2003/0251: {Sleeve shaped label, i.e. wrapped around a device}
- G09F 2003/0273: {Labels for bottles, flasks}
- B65D: CONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
- G09F: DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS

## Abstract

A container (140) having a mouth (142), a bottom (144) and a self-supporting display foil (100). The foil may include a protrusion (162) at a first end (160) and a second end (180). The first end is positioned within the mouth of the container, and the second end is positioned at the bottom of the container. The foil being sufficiently flexible so as to be reversibly deformed, wherein the deformed foil may be placed into or removed from the container through the mouth.

## Claims

### Claim 1

An apparatus, comprising:
a container and a content display foil, the container having a mouth, a bottom and a wall;
the foil having a body portion with a first end and a second end, the foil having a protrusion at the first end, wherein the foil is self-supporting when placed in the container with the first end positioned at the mouth of the container and the second end positioned at the bottom of the container, the foil being sufficiently flexible so as to be reversibly deformed, wherein the deformed foil may be placed into or removed from the container through the mouth and wherein the mouth receives a cap providing a liquid seal.

### Claim 2 (depends on 1)

The apparatus of claim 1, wherein the second end of the foil includes an indentation, and the bottom of the container includes an inward protrusion and the indentation at the second end of the foil is capable of accommodating the protrusion at the bottom of the container such that the second end does not interfere with the protrusion at the bottom of the container.

### Claim 3 (depends on 1)

The apparatus of claim 1, wherein the foil includes a graphic and perforations to detach said graphic from the foil.

### Claim 4 (depends on 3)

The apparatus of claim 3, wherein the graphic is applied to the surface of the foil by a method selected from the group consisting of printing, embossing, engraving and embedding, or combinations thereof.

### Claim 5 (depends on 1)

The apparatus of claim 1, wherein the protrusion at the first end of the foil includes an aperture.

### Claim 6 (depends on 1)

The apparatus of claim 1, wherein said foil includes a sloping shoulder extending from said body portion to said protrusion at the first end of the foil.

### Claim 7 (depends on 1)

The apparatus of claim 1 wherein said foil is translucent or transparent.

### Claim 8 (depends on 1)

The apparatus of claim 1 wherein said foil comprises a member of the group consisting of PET/PETE, HDPE, PVC, LDPE, PP, PS, PC, PLA, PMMA, nylon, bio-plastic and polyester/copolyester.

### Claim 9 (depends on 1)

The apparatus of claim 1 wherein the foil is a laminate of two or more layers of the same or different material.

### Claim 10 (depends on 9)

The apparatus of claim 9 wherein a graphic is provided within the laminate.

### Claim 11 (depends on 1)

The apparatus of claim 1, wherein the container is a beverage container.

### Claim 12 (depends on 1)

The apparatus of claim 1, wherein the cap is a screw-on cap.

### Claim 13 (depends on 1)

The apparatus of claim 1, wherein the cap includes a valve for dispensing fluid from the container.

### Claim 14 (depends on 1)

The apparatus of claim 1, wherein the protrusion at the first end extends upwardly beyond the mouth of the container and is foldable over the outer surface of the mouth.

### Claim 15 (depends on 1)

The apparatus of claim 1, wherein the body portion of the foil includes at least one indentation along an outer edge and the outer surface of said container wall includes a complementary indentation, such that the indentation of the container wall may be retained within the indentation of the outer edge of the foil.

### Claim 16 (depends on 1)

The apparatus of claim 1, wherein the wall of the container further comprises a pair of vertically oriented slides on each of opposite sides of the internal wall of the container, forming a pair of opposing channels; and
the foil being generally rectangular and having vertical side edges, having a width less than the internal diameter of the container and a thickness less than the width of the channel, such that the side edges of the foil may be slidably engaged with the pair of channels upon introduction of the foil through the mouth of the container.
