# US 10,369,475 B2 · Customizing offers for sales of combinations of virtual items > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,369,475 B2 - Document ID: US10369475B2 - Status: Granted - Kind: B2 - Application number: 15/082,701 - Filed: 2016-03-28 - Published: 2016-07-28 - Granted: 2019-08-06 - Earliest claimed: 2012-07-30 - Assignees: Zynga Inc. - Applicants: Zynga Inc. - Inventors: Fabio Santini; Peter Pao Lai - Web page: https://patentgrep.com/patent/US10369475B2 ## CPC - A63F 13/792: for payment purposes, e.g. monthly subscriptions - A63F 13/60: Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor - G07F 17/3244: {Payment aspects of a gaming system, e.g. payment schemes, setting payout ratio, bonus or consolation prizes} - G07F 17/3281: {wherein game attributes are transferred between players, e.g. points, weapons, avatars} - A63F 2300/532: using secure communication, e.g. by encryption, authentication - A63F: CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR - G07F: COIN-FREED OR LIKE APPARATUS (coin sorting G07D3/00; coin testing G07D5/00; {handling coins or paper currencies apart from payment activated apparatus G07D; payment architectures, schemes or protocols G06Q20/00}) ## Abstract A method of customizing offers for sales of combinations of virtual items at discounted prices is disclosed. A combination of virtual items of a computer-implemented game is selected such that the sum of the values of each of the combination of virtual items has a proportion to an amount of currency in an account of a user of the computer-implemented game, the selecting being performed by a processor. An offer for a sale of the combination of the virtual items at a discounted price is generated for the user of the computer-implemented game. The offer for the sale of the combination of virtual items at the discounted price is presented to the user. ## Claims ### Claim 1 A system comprising: one or more computer processors; one or more computer memories; one or more modules incorporated into the one or more computer memories, the one or more modules configuring the one or more computer processors to perform operations for gravitating toward an optimal variant of a plurality of variants of weighted offers for presentation to a plurality of users, the operations comprising: randomly generating the plurality of variants of weighted offers for storing in a database of the networked system, each of the plurality of variants of weighted offers including a plurality of discount percentages and a plurality of probability percentages corresponding to the plurality of discount percentages; determining that a first variant of the plurality of variants is outperforming a second variant of the plurality of variants over a first time period with respect to revenues obtained from the plurality of users over the first time period; repeatedly randomly modifying at least one percentage of the plurality of percentages until the second variant matches or exceeds a performance of the first variant with respect to revenues obtained from the plurality of users over a second time period; and selecting the second variant as the optimal variant for the presentation to the plurality of users over a third time period. ### Claim 2 (depends on 1) The system of claim 1, the operations further comprising determining that a third variant of the plurality of variants is outperforming the first variant and the second variant and selecting the third variant as the optimal variant. ### Claim 3 (depends on 1) The system of claim 1, the operations further comprising determining a value of the offer and the presentation is based on the user making a virtual payment that reflects the value of the offer. ### Claim 4 (depends on 1) The system of claim 1, the operations further comprising determining provide the optimal variant to a user of the plurality of users for free for a predetermined number of times. ### Claim 5 (depends on 1) The system of claim 1, wherein the weighted offers are for combinations of virtual items associated with a game executing on a game networking system. ### Claim 6 (depends on 5) The system of claim 5, wherein the combinations of virtual items are selected for a user of the plurality of users based on a monitoring of a behavior of the user with respect to a game networking system. ### Claim 7 (depends on 1) The system of claim 1, operations further comprising providing the optimal variant to a user of the plurality of user as an incentive for the user to perform an action with respect to a game networking system. ### Claim 8 A method comprising: performing operations, using one or more processors of a networked system, for gravitating toward an optimal variant of a plurality of variants of weighted offers for presentation to a plurality of users, the operations comprising: randomly generating the plurality of variants of weighted offers for storing in a database of the networked system, each of the plurality of variants of weighted offers including a plurality of discount percentages and a plurality of probability percentages corresponding to the plurality of discount percentages; determining that a first variant of the plurality of variants is outperforming a second variant of the plurality of variants over a first time period with respect to revenues obtained from the plurality of users over the first time period; repeatedly randomly modifying at least one percentage of the plurality of percentages until the second variant matches or exceeds a performance of the first variant with respect to revenues obtained from the plurality of users over a second time period; and selecting the second variant as the optimal variant for the presentation to the plurality of users over a third time period. ### Claim 9 (depends on 8) The method of claim 8, further comprising determining that a third variant of the plurality of variants is outperforming the first variant and the second variant and selecting the third variant as the optimal variant. ### Claim 10 (depends on 8) The method of claim 8, further comprising determining a value of the offer and the presentation is based on the user making a virtual payment that reflects the value of the offer. ### Claim 11 (depends on 8) The method of claim 8, further comprising providing the optimal variant to a user of the plurality of users for free for a predetermined number of times. ### Claim 12 (depends on 8) The method of claim 8, wherein the weighted offers are for combinations of virtual items associated with a game executing on the networked system. ### Claim 13 (depends on 12) The method of claim 12, wherein the combinations of virtual items are selected for a user of the plurality of users based on a monitoring of a behavior of the user with respect to the networked system. ### Claim 14 (depends on 9) The method of claim 9, the one or more module further configured to provide the optimal variant to a user of the plurality of user as an incentive for the user to perform an action with respect to the networked system. ### Claim 15 A non-transitory machine-readable storage medium storing a set of instructions that, when executed by at least one processor, causes the at least one processor to perform operations for gravitating toward an optimal variant of a plurality of variants of weighted offers for presentation to a plurality of users, the operations comprising: randomly generating the plurality of variants of weighted offers for storing in a database of the networked system, each of the plurality of variants of weighted offers including a plurality of discount percentages and a plurality of probability percentages corresponding to the plurality of discount percentages; determining that a first variant of the plurality of variants is outperforming a second variant of the plurality of variants over a first time period with respect to revenues obtained from the plurality of users over the first time period; repeatedly randomly modifying at least one percentage of the plurality of percentages until the second variant matches or exceeds a performance of the first variant with respect to revenues obtained from the plurality of users over a second time period; and selecting the second variant as the optimal variant for the presentation to the plurality of users over a third time period. ### Claim 16 (depends on 15) The non-transitory machine-readable storage medium of claim 15, the operations further comprising determining that a third variant of the plurality of variants is outperforming the first variant and the second variant and selecting the third variant as the optimal variant. ### Claim 17 (depends on 16) The non-transitory machine-readable storage medium of claim 16, the operations further comprising determining a value of the offer and the presentation is based on the user making a virtual payment that reflects the value of the offer. ### Claim 18 (depends on 16) The non-transitory machine-readable storage medium of claim 16, the operations further comprising providing the optimal variant to a user of the plurality of users for free for a predetermined number of times. ### Claim 19 (depends on 16) The non-transitory machine-readable storage medium of claim 16, wherein the weighted offers are for combinations of virtual items associated with a game executing on the game networking system. ### Claim 20 (depends on 19) The non-transitory machine-readable storage medium of claim 19, wherein the combinations of virtual items are selected for a user of the plurality of users based on a monitoring of a behavior of the user with respect to the game networking system.